You’re creating a social impact map. How can you make sure it’s effective?

2 Choose your framework

There are different frameworks and methods for creating a social impact map, such as the logic model, the theory of change, the outcome mapping, or the impact value chain. Each framework has its own strengths and limitations, and you should choose the one that best suits your purpose, scope, and audience. You can also adapt or combine frameworks to fit your needs. The main elements of a social impact map are usually the inputs, activities, outputs, outcomes, and impacts, but you may also include other elements such as assumptions, risks, external factors, or feedback loops.

3 Collect and analyze data

To create a credible and robust social impact map, you need to collect and analyze data that supports your claims and assumptions. You should use both quantitative and qualitative data, and employ a mix of methods such as surveys, interviews, focus groups, observations, or experiments. You should also use existing data sources, such as reports, studies, or statistics, to validate or complement your own data. You should analyze your data to identify patterns, trends, correlations, or causal links between your activities and your outcomes.

4 Visualize and communicate your map

Once you have your data and your framework, you need to visualize and communicate your map in a clear and engaging way. You can use different formats and tools, such as diagrams, charts, graphs, tables, or infographics, to present your map. You should use colors, symbols, icons, or images to highlight key points and make your map easy to understand. You should also use simple and concise language, and avoid jargon or acronyms. You should tailor your map to your audience, and consider their level of knowledge, interest, and influence.

5 Review and update your map

Creating a social impact map is not a static or final process. It is a dynamic and iterative process that requires constant review and update. You should monitor and evaluate your progress and performance, and collect feedback from your stakeholders, such as your beneficiaries, partners, funders, or peers. You should use the feedback to validate or revise your map, and to identify areas for improvement or innovation. You should also celebrate and share your achievements and learnings, and use your map as a tool for learning and accountability.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?