You're developing a new technology in Web3. How do you ensure it stands out from the rest?

Focus on solving a real-world pain point. Too many projects are solutions in search of a problem. - Talk to Potential Users: Find people outside the Web3 bubble who might benefit even indirectly from your tech. What frustrates them in their work or daily lives? - Look for Friction with Legacy Systems: Is there an existing process that's slow, bureaucratic, or excludes certain people? This is prime territory for Web3 improvement. - Translate the Impact: When explaining your tech, ditch the jargon. Frame it in terms of how it solves those genuine pain points you uncovered.

Cualquier proyecto que realices en web3 debe tener el objetivo de solucionar un problema, y además que cubra el hueco que otras tecnologías no son capaces de hacer. Solo así pondras en relieve el valor diferencial de web3, y por lo tanto te permitirá competir de una manera distinta. Al final, esta tecnología y la inversión de tu cliente o empresa en ella, no deja de pasar por un P&L donde se analicen costes y beneficios, y donde seguramente se comparen otras opciones.

Building a solution without identifying a specific market problem is ineffective. It’s crucial to start with a problem you’ve observed in a targeted market segment. Before development, translate your technical solution into benefits for this segment. Put yourself in the user’s shoes to assess if the benefits are valuable. Gathering feedback from a few potential users can provide insightful perspectives. This approach not only helps in understanding the market but also guides the solution’s development. It allows the solution to evolve and better align with user needs over time.

You’ve likely already identified a problem that your technology aims to solve for potential users. However, there’s a good chance you haven’t articulated the problem-solving benefits of your technology from the user’s perspective. This crucial strategic task requires you to thoroughly understand your technology from the standpoint of your users. Clearly defining and articulating the benefits in a way that is both attractive and comprehensible to your target users can be a significant challenge, especially within the technology space. By adopting the viewpoint of a user and speaking with users, you can identify not only a relevant problem but also clarify the problem-solving advantages of your product.

In the rapidly evolving landscape of Web3 technology, the initial step involves identifying a pertinent problem or unmet need. By researching existing solutions and competitor offerings, one can pinpoint gaps or pain points. Engaging with potential users elucidates their expectations, aiding in crafting a distinct value proposition. Staying updated on trends is crucial in this dynamic realm to ensure relevance and innovation, fostering differentiation and sustained growth.

When we have already identified and sized the problem, and especially to what extent it affects a segment of the population, as well as what the critical pain points are, then it is time to design a tailored solution. A good methodological approach is the value proposition canvas, which works around the jobs to be done to solve my clients' pains.

Designing a solution in the Web3 space requires a holistic approach that encompasses technical, economic, and social considerations, ensuring alignment with Web3's core principles. Focus on leveraging blockchain technology, smart contracts, tokens, oracles, and other Web3 components to enhance security, transparency, and trust. Consider scalability, integration capabilities, and interactions with existing Web3 platforms and protocols. It's vital to ensure your solution offers tangible value and incentives to users and stakeholders while also evaluating its societal and environmental impact. This comprehensive design approach ensures your solution is robust, sustainable, and capable of driving meaningful change.

This is the most important part of an innovation process. Iterating the solution that we have designed for a specific problem allows us to refine details so that the value proposition is increasingly attractive and we can achieve the problem-solution fit.

Testing and iterating your Web3 solution is a dynamic process that relies heavily on user feedback and data analysis. Begin by prototyping your solution and validating it with your target audience to assess its performance and impact. Benchmark your solution against existing alternatives to discern its competitive advantages and areas for improvement. Embrace the lessons learned from each experiment and failure, integrating Web3 best practices and standards into your development process. Engaging with the Web3 community for feedback and collaboration is also crucial. Networking with other developers, experts, and influencers can provide valuable insights and foster partnerships that enhance your solution's refinement and success.

Your solution’s benefits need to be communicated from the user’s viewpoint. Many Web3 projects overlook this vital aspect. Presenting your advantages from a technical perspective can deter potential users. This may be because they don’t understand the technical details, or they don’t want to feel pressured to solely understand the solution’s benefits on a high level when delving into it. Therefore, it’s essential for you to develop a messaging strategy that articulates your solution’s benefits from the user’s perspective.

Leverage multiple channels for conveying your message to your audience. Having your official social media accounts, websites, newsletters, and blogs is not enough, since these communication avenues would be limited in terms of the type of content to post given branding considerations, etc. How to expand your communication efforts beyond your own channels? By working with your community, influencers and KOLs. Identify and incentivize active community members to amplify the message for those within your channels. Influencers and KOLs are there to expand your reach to those who haven't joined your community yet. Strategize your message accordingly.

I believe in today's fast-paced world, communication is key, especially when you're introducing a new solution like Web3. Crafting a compelling story and message helps your audience understand the value you bring. Using diverse channels ensures you reach everyone. Educating about Web3 and your solution builds trust and adoption. Staying updated on trends is vital in this ever-evolving space.

Making your technology stand out can also mean innovating within existing paradigms and continuously improving upon them. Acknowledge that while entirely new concepts may be rare, there's always room to enhance, streamline, or redefine current approaches and tech to offer unique value. Focus on identifying gaps or pain points in existing solutions and aim to address them with your technology. This could mean enhancing user experience, increasing efficiency, or integrating features that add tangible value to the user. Stay abreast of industry trends and feedback and be willing to iterate on your product based on real-world usage and needs.