I start by highlighting the specific benefits of new practices, showing how they directly address current pain points. Sharing success stories and data-driven results helps illustrate the positive outcomes others have achieved. I also emphasize a phased transition, allowing them to experience incremental successes and build confidence in the new methods.

First, gently remind them that fax machines and binders full of printouts may not be making a comeback anytime soon. Paint them a picture of the promised land—where automation is magical, processes actually talk to each other, and "we’ve always done it this way" is just a distant memory. Sprinkle in a few tales of companies that embraced change and found themselves suddenly agile, competitive, and gasp efficient! And if that doesn't work? A few well-placed stories about what happened to Blockbuster should do the trick.

Habits are powerful, and bringing about change while motivating a client to adopt new business practices requires a few key steps. Start with consistent, regular communication that highlights the benefits of the new process. Recruit super users and recognize progress along the way. Ensure that support and training are available when needed, and celebrate milestones to reinforce the new approach. A combination of these actions can help advance the adoption of new practices.

All of the above but for me, the key is to make the circle bigger. Bring people into the centre of the programme. The more exposure the better. It's all about engagement not communication to ...

I encourage clients to embrace new practices by first highlighting specific benefits that align with their goals. I support this with data or case studies to demonstrate proven success, and I recommend a phased approach to transition, allowing them to adapt gradually and with confidence.