You're facing fierce competition in the industry. How can you stand out as an entrepreneur?

💡In a competitive industry, specialization is key. Instead of spreading yourself too thin across many areas, focus on a few and excel in them. General Electric (GE) once had a vast range of offerings but decided to streamline and specialize, cutting back to focus on their strengths. This strategic shift allowed GE to enhance innovation, improve efficiency, and become a leader in their chosen fields. By narrowing your focus, you can deliver exceptional value and stand out in the market.

Disrupt or die....“Meaningful innovation does not need to be based on outright invention. Rather, there is an exhilarating shortcut. It is based on bold, new combinations of already existing components that simultaneously unlock heightened levels of consumer value and reduce costs.” 

Awareness of what the public (as in my previous positions in public relations) requires and may grow from the presentations...I have created a line of products with only $1250 that sold all over the world for many years and I grew along with what I learned and still do, and share...Look and Listen to the impact and use of resources so that you are building and not destroying to simply make money and not spiritual honey.

As an entrepreneur we need to always bring a new perspective to the market. As a small brand we work to create our niche in product by creating something that hasn’t been done before. At Cali Strong we were the first brand to incorporate interchangeable patches on headwear to create unlimited looks. We were the first to create a 3-way buckethat that is reversible and has a patch. We created a glow-in-the-dark ink for our apparel that is considered the brightest ink in the market turning blue at night instead of the traditional green. We create innovative business practices to differentiate ourselves. At our retail stores we give a free pair of $15 socks with every purchase and give a pair of our $75 shoes with every complete skateboard.

This is like a superpower especially in the B2B space. Often businesses feel that this strategy is mainly effective for the Fortune 500 or the large enterprises but I've seen it and leveraged it first-hand. Getting your brand and people out there engaging with potential customers in a professional setting is invaluable. Being amongst your competitors fighting for the customer's attention is exhilarating, but at the same time gives an immense learning opportunity to be on in the same battleground if you will. For startups or small businesses, some of the best ideas evolve from these direct and personal engagements with colleagues, peers, competitors and customers. DO NOT BE AFRAID TO GET YOUR NAME OUT THERE.

Improving your customer experience is essential for building long-term loyalty, driving repeat business, and enhancing your brand's reputation. A positive customer experience not only fosters trust but also encourages word-of-mouth referrals, ultimately contributing to sustainable business growth. Investing in customer experience is investing in your company's future success.