"Simplicity is the bridge to understanding." When explaining complex IT issues to non-technical clients, focus on outcomes rather than details. Start by framing the issue in terms of its impact on their goals—whether it’s cost savings, efficiency, or risk reduction. In my experience, using analogies or visual aids like diagrams simplifies abstract concepts into relatable ideas. Avoid jargon and break explanations into digestible steps, pausing to check for understanding. A common mistake is overloading clients with unnecessary information; instead, tailor your message to their perspective, emphasizing how the solution benefits their business objectives.

Empathy and simplicity are key when working with clients who may not have a technical background and come from business roles. Instead of focusing on our technical expertise, we should first take the time to understand their pain points and challenges. Once we do that, we can explain the complexities in simple terms, using examples or analogies from everyday life to make things clear. Visuals like mockups or MVPs can also help them understand better. When we empathize and communicate simply, clients see our perspective and value the expertise we bring to the table. Empathy builds trust, and simplicity makes it easier to work together. In the end its all about delivering the value they can appreciate !!

Trying to not using technical term which will make them confuse. It's time to be creative enough to think of any common things that can be used as analogies.

Understand the maturity of the audience and accordingly- 1. break down the complex concepts into smaller, more digestible parts 2. Include examples from real life to explain each smaller part. 3. Present your thoughts in a way that the audience is provoked to think the next step as a logical conclusion. Use visual aids such as diagrams, flowcharts, audio-video and storytelling to achieve this. 4. Focus on the questions that may arise in the audience's mind and include them in the presentation. 5. Encourage more participation from the audience by including humor, real life examples and examples relating to the domain of the audience.