"Simplicity is the bridge to understanding." When explaining complex IT issues to non-technical clients, focus on outcomes rather than details. Start by framing the issue in terms of its impact on their goals—whether it’s cost savings, efficiency, or risk reduction. In my experience, using analogies or visual aids like diagrams simplifies abstract concepts into relatable ideas. Avoid jargon and break explanations into digestible steps, pausing to check for understanding. A common mistake is overloading clients with unnecessary information; instead, tailor your message to their perspective, emphasizing how the solution benefits their business objectives.

Trying to not using technical term which will make them confuse. It's time to be creative enough to think of any common things that can be used as analogies.

Know your audience. How do they relate to this project? We need to understand how our audience views the thing both personally and as it relates to the organization. One-on-one interviews (or casual discussions) are a must if your role suits such time demands. Next, we must be able to identify with the technical concepts in such alternate terms. The aim is to readily apply those perspectives to the way we communicate. Presentation should follow those guideposts. Using visual, audio, interactive and documented modalities together can cover a lot of ground with broad/large audiences. Else, keep it concise. Personally, it's something I've had to really work on. Constructive feedback helped me. Listen-Adapt-Present.

When explaining complex IT issues to non-technical clients, tailoring the approach to their level of understanding is crucial. One effective method is focusing on outcomes rather than processes. For instance, instead of saying, “We’ll optimize database queries to reduce latency,” explain, “This change will make your system faster, saving time for your team.” Using role-based examples also works well. For instance, when discussing data security, you could frame it as: “Imagine your company as a house. The firewall is your lock, encryption is the safe inside, and access controls are the keys you decide who to give to.”