You’re forecasting sales for your company. What’s the most important factor to consider?

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Forecasting sales for your company is a crucial task that can help you plan your budget, resources, and strategies for the future. However, it can also be challenging and uncertain, especially in a dynamic and competitive market. How can you make accurate and realistic predictions that will guide your decision-making and growth? In this article, we will discuss the most important factor to consider when forecasting sales: the demand for your products or services.

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