You’re looking to improve your business’s marketing. What tools can you use to make it happen?

One thing I've found helpful in improving a business's marketing is a clear top-to-bottom marketing funnel strategy. Using a funnel model allows you to identify the marketing strategies best suited to fill the top of the funnel with prospects, strategies to nurture prospects that enter your marketing funnel and move them closer to a buying decision, and lastly build strategies to close prospects when they get to the bottom of the funnel. A well thought out marketing funnel will bring focus to all aspects of your marketing strategy and, once implemented, allow you to focus on specific parts of your marketing life cycle for improvement.

Tenho convicção na importância de ouvir os clientes em detrimento de qualquer ferramenta lógica ou análise. Identificar falhas e identificar possíveis melhorias é possível por meio de feedbacks bem elaborados e sinceros dos clientes. A equipe de marketing, por sua vez, será responsável por extrair as informações essenciais e transformá-las em ações concretas, seja ajustando a comunicação ou aprimorando o desenvolvimento do produto.

There are various strategy tools for business marketing, such as: 1.SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats. 2.PEST Analysis: Evaluating Political, Economic, Social, and Technological factors. 3.Porter's Five Forces: Analyzing competitive forces within an industry. 4.Marketing Mix (4Ps): Focusing on Product, Price, Place, and Promotion. 5.Customer Segmentation: Dividing the market into distinct groups based on characteristics. 6.Value Proposition Canvas: Understanding the customer's needs and how your product or service fulfills them. 7Customer Journey Mapping: Visualizing the customer's experience from awareness to purchase and beyond. Competitive Analysis: Assessing competitors' strengths, weaknesses.

Las herramientas tecnológicas son fundamentales, aunque considero que la pregunta orientada solo a las herramientas es un poco limitada, considero fundamental establecer una sólida filosofía organizacional, orientaciones estratégicas claras y competitivas, así como una atractiva propuesta de valor harán que, prácticamente, cualquier herramienta sea funcional.

Na minha experiência como profissional, acredito que a melhor ferramentas é aquela que vai de encontro com o objetivo do público-alvo. A análise SWOT é fundamental, bem como pesquisas de mercado e Social intelligence. Entretanto, as organizações precisa ter uma racional do negócio, deixando de lado a visão míope ou "negacionista" sobre seu e o momento do mercado. Considero que o posicionamento de marca é outra ferramenta importante para os profissionais de marketing e publicidade

When you are reaching to a large target audience, content is the key by which you can target the right emotions, creative tools and colour combination must be aligned to the main message a marketer wants to convey. Creative tools always helps creating the right placements of the communication elements within the brand guidelines.

Video marketing. No script. Genuine portrayal of culture, people and passion. In a world that spews puff non-stop, be authentic and have it mean something. Start. Distribute. Test. Measure. Grow.

Elaborar estratégias adaptadas às expectativas e à realidade atual é fundamental. A prática de alinhar objetivos e essência aos pontos fortes da empresa é crucial na produção de conteúdo. A implementação de ferramentas, como WordPress, Canva, Lumen5 e Grammarly, amplia a eficácia. Além disso, ao incorporar recursos gratuitos como ChatGPT 3.5 e Tailwind app, é possível impulsionar atividades curtas, atendendo grandes demandas com assertividade e flexibilidade. Essa abordagem estratégica enriquece a produção de conteúdo, maximizando o impacto e fortalecendo a conexão com o público-alvo.

Utilizo o Clipchamp, um editor de vídeo da Microsoft, e o RD Station Marketing para organizar e agendar minhas postagens. Ambas as ferramentas têm melhorado minha eficiência e produtividade. Recomendo para quem busca otimizar seu fluxo de trabalho.

Zur optimierten Aussteuerung von Content kann ich Hubspot empfehlen, insbesondere der - einigermaßen - holistische Blick auf die gesamte Costumer Journey mit dem Ziel der Vermarktung, des Vertriebs und der Kundenzufriedenheit.

SEO, or Search Engine Optimization, is the practice of enhancing your website's visibility in search engines like Google and Bing. By using SEO tools, you can analyze your website's performance, identify key keywords, improve site speed and structure, and keep an eye on your competitors. Tools such as Google Analytics, Google Search Console, Moz, and SEMrush are instrumental in this process. They enable you to track traffic, conversions, and bounce rates, and also uncover new trends and opportunities specific to your niche.

The SEO tools mentioned are a great way to spot opportunities to improve organic traffic. One thing that I've found helpful is to look out for search engine core updates. Many of these updates often change how the search engine algorithm crawls your website and can often affect your traffic negatively if you don't pivot your strategy promptly.

Estou aproveitando ao máximo o Google Analytics para impulsionar o sucesso da minha empresa. Com ele, consigo rastrear os leads que visitam nosso site, o que me permite entender quais conteúdos são mais atraentes para nosso público. Além disso, tenho acesso às taxas de conversão dos nossos produtos, o que é fundamental para otimizar nossas estratégias de marketing.

Die SEO Tools, die direkte Daten von Google bereit stellen, sind nach wie vor die beste Datenquelle: Google Search Console, GA, structured data und page speed testing tool. Ahref, Sistrix undryte kann ich auch empfehlen, je nach SEO und Content Strategie.

SEO plays an important role in the business improvement. So, if you want to enhance your business and clients, use SEO tools for analyzing your business and your competitors.

Estou usando o RD Station Marketing para organizar e agendar minhas postagens. Esta ferramenta tem sido uma verdadeira mudança de jogo, melhorando significativamente minha eficiência e produtividade. Se você está procurando otimizar seu fluxo de trabalho e levar sua produtividade para o próximo nível, eu altamente recomendo o RD Station Marketing.

Na minha experiência, costumo utilizar Ferramentas de Mídia Social. Hootsuite ou Buffer: Para agendar postagens e gerenciar várias contas de redes sociais em um só lugar. Canva: Ajuda na criação de gráficos e imagens atrativas para compartilhar nas redes sociais.

Social media can be a business‘ business card, but on steroids. You can create and use powerful images and videos to show your company’s believes. Imagine a celebrity giving you a company‘s business card… would you call?

Social media tools help businesses effectively manage their online presence. Hootsuite or Buffer: These social media management tools enable you to schedule posts, manage multiple social media accounts from one platform, and analyze performance metrics. This ensures consistent engagement. Canva or Adobe Spark: Compelling visuals are crucial for social media success. Both empower your team to create eye-catching graphics, ensuring that your brand maintains a cohesive and visually appealing identity across social platforms. Social Listening Tools (e.g., Brandwatch or Mention): allow you to monitor brand mentions, track sentiment, and identify emerging trends, enabling you to adapt your social media strategy accordingly.

So many questions about tools. I like them too, but experience using these tools + critical thinking is what matters. Start with your audience insights... What demographic is following your page? Men or women or both? What age? Then look at what types of content is getting the most engagement. Those insights are found in different places on different platforms, but it's an awesome place to start and for some reason, forgotten about. Once you get a profile of who is following you and what they react to, then start doubling down on your findings to grow your audience.

In my views, email marketing for B2B is an essential aspect of marketing. Imagine having a tech buddy that helps you manage everything from automated emails to forms to landing pages to personalisation alongwith CRM integration. It's like giving your team superpowers. They can stop sweating the small stuff and start thinking big picture, without needing a bigger team. Email marketing is about reaching out to customers, wherever they are, automatically.

Die Strategie im Bereich EMail-Marketing ist für mich das Wesentlichste. Glauben Kunden nicht an die Philosophie und das Potenzial bereits zu Beginn, so überwiegen die Nachteile oft die Vorteile. Falsche oder fehlende Segmentierungen oder die falschen Botschaften und Frequenzen führen rasch zu Opt-Outs. So toll die Automation und die Tools auch sind. Datenschutz und deren Folgen überwiegen. Wenn ein Lead oder Kunde weg ist, so bleibt die Kasse leer. Wird das Potenzial erkannt und setzen Kunden bewusst auf diese Kanäle. So sind die Mehrwerte riesig. Es scheint mir relevant, basierend auf Budget und bestehe der ICT Infrastruktur die richtigen Tools pro Kunde zu evaluieren. Auch günstigere Automationstools perfomen.

Na minha experiência, usei sempre marketing Cloud para os disparos e inteligência de réguas e jornadas. Além de completo, ajuda na construção de outras frentes e projetos.

Email marketing remains a powerful and personalized communication tool. Mailchimp or Constant Contact: These platforms facilitate the creation, automation, and analysis of email campaigns. They provide templates, segmentation options, and analytics to optimize your efforts and nurture customer relationships. Litmus or Email on Acid: Email testing tools are crucial for ensuring that your emails render correctly across various devices and email clients. They identify and fix issues related to formatting, images, and links, improving the overall effectiveness. HubSpot: allows for a more personalized and targeted approach. It enables you to track customer interactions and tailor email campaigns based on individual preferences and behaviors.

Eu adoro o RD Station marketing, por ali consigo organizar os fluxos de e-mails, cadência, e tudo de uma forma prática. Além do próprio RD ter o MentorIA que auxiliar na criação de textos, ideias, frameworks. Muito bom, recomendo.

Importance of A/B Testing in Marketing: - Data-Driven Decisions: Enables choosing the best performing options. - Better Engagement: Identifies what appeals most to audiences. - Higher Conversion Rates: Pinpoints improvements for user actions. - Risk Reduction: Validates changes with minimal risk. - Promotes Innovation: Fosters a culture of continual enhancement. A/B Testing Tools: - Google Optimize: Integrates with Google Analytics for easier result analysis. - Optimizely: Offers comprehensive A/B and multivariate testing. - VWO: Provides a variety of optimization tools including A/B testing. - Unbounce: Ideal for landing page experimentation. - Adobe Target: Includes A/B testing and personalization for targeted marketing.

Na minha experiência usei muito o Google Optimize, mas existem várias ferramentas, precisa entender o motivo do teste e a finalidade de cada um deles.

The first thing is not to do too much testing! You will find that e-mail A/B tests often do not have dramatically different open and click-through rates. E-mail marketing is by far the best and most effective marketing tactic for converting your database to clients. One of your biggest challenges will be managing spam filters, unsubscribes, and poor click-through rates due to poor content in the e-mail, landing pages, and website. Using Google Optimize allows you to personalize messages based on various criteria. In addition, it integrates with Google Analytics to that you can report on conversion rates, bounce rates, session duration and other critical factors in campaign management. You can also make changes directly on your website!

In today's digital ecosystem, data needs to be a top priority for marketers. Clean and reliable data from which to build an attribution model and customer segments from a CRM are critical to evaluating the success of marketing efforts and iterating strategy. If you can't build an in-house data-driven attribution model, some top attribution tools include Segment, Hubspot, AppsFlyer, and Triple Whale. Powerful CRMs to drive customer segmentation and user engagement include Iterable, Braze, Klaviyo, and Salesforce. Without the north star of attribution and a holistic understanding of your customer base, the best SEO, social media, experimentation, and content tools won't be maximized to their full potential.

A robust Customer Relationship Management (CRM) system is the backbone of any successful marketing strategy. These systems assist in the arrangement and administration of customer data, the simplification of communication processes, and the customization of interactions. Widely used CRM platforms such as Salesforce, HubSpot, and Zoho CRM present functionalities like tracking leads, automating email campaigns, and segmenting customers. This offers a holistic solution aimed at improving and strengthening your connections with customers.

I agree with all these tools as they can be used in improving business marketing depending on the specific needs and goals of one’s business. As a DONE FOR YOU sales and marketing agency owner, I will add “Google Ads, Google Analytics and CRM (customer relationship management system). I understand Solopreneurs are prone to shy away from the above tools but if you want results - Taking advantage of them as well is key

By reading blogs, articles, and engaging comments from the community in the Marketing Solutions section on LinkedIn, I ensure that I am always informed about relevant topics, trends, and tools. This not only helps me stay ahead of the curve but also enables me to offer the best possible service and solutions to my clients.

Existem milhares de ferramentas disponíveis no mercado hoje para gestão da empresa. Na área de Marketing da empresa: Sales force, Marketing Cloud, plataformas de mídia (Google, Facebook, Linkedin, Microsoft (bing) e Tiktok) e muitas outras. O importante é entender o objetivo de cada uma e otimizar para a melhor usabilidade. Existem milhares de plataformas gratuitas.