• Clear Communication: Publish a straightforward return policy on your website and in-store. Include eligibility, timeframes, and processes for returns. • Training Staff: Ensure employees are well-informed about the policy to assist customers effectively. • Accessible Information: Display return policy information prominently at the point of sale and on receipts to reinforce understanding. • Simplified Process: Create an easy-to-follow returns process, possibly with a self-service portal, to minimize confusion.

The policy itself: 1. Policy should be consumer centric, could vary from category to category to category. Returns in elections cannot be as simple and wholistic as fashion for eg. 2. To be clear, simple and well articulated and should avoid any ambiguity Some key touch points 1. Point of sale itself staff initiated communications - while display of policy is a good practice, but the policies are long and complicated. Train the staff to communicate return policies with every purchase 2. Post purchase - send automated Comms. On invoicing, few days post purchase with return policies and other relevant details on usage 3. Ease of access - make the policies easily accessible though we codes on bags / packages and on the website / app

There are several thing that can be done: 1. Make a campaign in the social media that "return is okay" 2. In the store pur clear signage (can be put at the customer service point or the backwall) 3. Fliers can also help sometimes to hel communicating the procedure 4. The back of the receipt. It is a space sometimes only left bank. Put the instruction if return occurs.

First this first. Return policies be consumer-centric and a balance with business sustainability. Having a Clear-questions asked return policy is a better option if you can’t sustain a simple “No question asked policy”. While store displays are helpful, consumers are pre occupied while they shop, create easy post purchase interaction systems for ease of return as the need arises. Few options are predictive alerts for return within the window. AR market enabled tags / receipts for transparency of return policy with visual demo videos. Also a 24/7 simple natural language enabled chat for return issues solves most of the problems. Blockchain enabled digital twin of the product with warranty token for safe return of products can help.

Pre-Purchase: 1. Clearly display return policies: - Prominently post return policies on store walls, websites, and social media. - Include policy details on receipts, invoices, and packaging. 2. Train staff: - Educate sales associates on return policies and procedures. - Ensure they can explain policies clearly and consistently. 3. Inform customers: - Provide verbal explanations of return policies during purchases. - Offer printed or digital copies of policies upon request. At Point of Sale: 1. Confirm understanding: - Ask customers to confirm they understand return policies. - Encourage questions and clarify doubts. 2. Include policy summary on receipts: