Focus on storytelling, engage through exclusive, personalized content, e.g. behind the scenes content. Include gamification and rewards for increasing loyalty. You may think of interactive experiences incl. AR/VR like interviews. Also watch out for latest sports tech innovations & platforms that can help you to leverage the above

Here's how: - Create behind-the-scenes content: Share off-season activities like player training, personal stories, or recovery routines - Host virtual events: Organize virtual meet-and-greets, Q&A sessions with players, or interactive webinars - Highlight international players: Showcase players from different countries and their off-season activities - Launch off-season challenges: Create online challenges, such as fitness routines or skill-based competitions, where fans can participate and share their results on social media - Offer exclusive content: Provide international fans with exclusive updates, merchandise drops, or digital collectibles

Once the season winds down, keeping your international sports fans engaged might seem impossible. Using past accomplishments and the greatest recent moments is one way to keep your fans engaged but here are a few more tactics that may help you stay top-of-mind with your international fans. • Leverage Sports Media Platforms: Keeping the momentum going across several social platforms in the off-season will help you stay active listening to what your fans are talking about & engaging with them. • Hire International Sports Media Interns: identifying and hiring qualified sports management admins to help engage your international audience may be crucial for driving growth. • Capture and Promote Global Fans Wearing Your Team’s Merchandise. Win.

Here are some strategies to engage international fans during the off-season: • Post behind-the-scenes content, player interviews, and training footage. • Run interactive polls, quizzes, and contests. • Share throwback moments and historical facts. • Live stream training sessions or press conferences • Organize tours to the team's home country, including stadium visits, player meet-and-greets, and cultural experiences. • Support and encourage the formation of international fan clubs. • Collaborate with international brands to offer exclusive merchandise and promotions.