You're navigating an internal crisis. How do you ensure external stakeholders stay informed?

So important to ring-fence internal issues, so as to not leak or spread externally. Identify all internal stakeholders first, ensure the issue is completely closed done, stopped or controlled. Then identify primary and secondary external stakeholders. The primary need to be considered and either extreme care, as one doesn’t want to amplify an internal matter. The tactical approach, could be one on one discussions, email, online discussion. This would firm another barrier to the issue leaking further. Recommendation is to follow the flow of communication on an issue, to see where the high touch points are, then deal with them authenticity, in a balanced factual account of the issue at hand.

# Crisis Communication Strategy 1. Communicate Honestly: Clear updates, avoid misinformation 2. Clear, Accessible Messages: Key info, plain language 3. Build Trust: Foster loyalty, show empathy 4. Designate Spokesperson: Ensure accurate information 5. Monitor Feedback: Address issues, adjust strategies 6. Use All Channels: Multiple platforms, mass notifications Implementing these strategies ensures transparency and trustworthiness. By building trust, designating a spokesperson, and monitoring feedback, you can manage crises effectively. A well-prepared plan navigates challenges and strengthens your organization's resilience and credibility for the future.

1. Be Transparent: Clearly outline the situation, its impact, and your action plan. 2. Choose the Right Channels: Use direct communication for key stakeholders and public updates for broader audiences. 3. Update Regularly: Provide consistent updates as the situation evolves. 4. Respond Promptly: Address concerns and feedback quickly to maintain trust. Effective communication during a crisis isn’t just about managing the situation—it’s about maintaining strong relationships and confidence in your organization.

Transparent communication with external stakeholders is crucial to maintaining trust and credibility. Prioritise who needs to be informed first. Develop a clear, consistent message about the nature of the crisis, its impact, and the steps taken to address it. Set up regular updates—phone calls, emails, press releases, social media . Be honest, acknowledge any uncertainties, and commit to sharing new information. Ensure all communication is timely. Designate a spokesperson to maintain a consistent voice, and be prepared to answer questions and additional context. Listen to stakeholder concerns and respond clearly. Maintain a focus on your core values, mission, and long-term goals to preserve and strengthen stakeholder relationships.

By providing a strategic rationale for organizations to engage in practices designed to encourage dialogue and amongst stakeholder, dialogue allows people to develop a common understanding of specific issues by converting tacit and individual knowledge into collective and shared knowledge. Leaders, using rhetoric, shape and reinforce shared values, foster a mutual organizational identity, and frame issues in a germane way to various stakeholders so that they develop legitimacy. The relative importance of verbal and visual communication prompts the corporate spokesperson, and the stakeholders build empathy towards the spokesperson, and ultimately towards the organization, which has a moderating effect on reputational harm.

It helps to understand material risks prior to carving out a holding statement or messaging pieces in that sense. Nevertheless, always engage both the communications and risk subject matter experts who look at things from all perspectives, than trying to push out things that the management wants or thinks may work.

This stakeholder message can significantly enhance the brand value of your organization or leader. I highly recommend my 'ACE it' framework (A- Authentic Storytelling, C- Constructive Feedback, leading to E- Effective Engagement). Your communication should incorporate feedback from various sources that is made constructive to inspire the desired action, while demonstrating Authentic Storytelling

O caso é ser direto e sem enrolação. Quanto mais transparente você for, melhor. As pessoas preferem saber o que está acontecendo de verdade do que receber um monte de rodeios cheios de termos complicados. O mais importante é mostrar que você está tomando as rédeas da situação e sendo claro sobre o que está fazendo para resolver. Esse tom tranquilo, sem pânico, passa segurança e confiança.

Emergency responses should be both swift and well-analyzed. The response should display a strong sense of responsibility. Prioritize strong empathy towards stakeholders and your team. Avoid blame games; focus on solutions and positive progress. For effective communication, use direct channels. Consider a video conference with stakeholders to discuss the message before dissemination, followed by a mutually agreed communication that covers all aspects of the crisis.

Try to keep to one key communication channel and let stakeholders know that is what you will be using for official updates, it's easier to track for you and for the stakeholders and avoids risks of information becoming confused through the issue of different platforms having different requirements and content limitations.

1️⃣ Garder son calme: Rester la tête froide permet de mieux réagir et de prendre des décisions éclairées. 2️⃣ Appliquer les principes appris: Les exercices de crise ne sont pas là pour rien ! Respectez les rôles et la chaîne de commandement. 3️⃣ Utiliser les bons outils: Plateformes, canaux de communication, tout doit être prêt à l’avance. Exemple : le site de type Info-Risques pour des infos en temps réel 🖥️. 👉 La clé : anticipation et maîtrise des outils !

A escolha dos canais de comunicação faz total diferença, especialmente em momentos de crise. Não dá pra ficar só no básico, como e-mail ou boletim, porque a urgência muda tudo. Se o assunto é urgente, o ideal é ser direto com e-mails rápidos ou até um comunicado à imprensa, algo que alcance o público de forma rápida e precisa.

In moments of crisis, it is essential to keep stakeholders informed with timely updates to maintain their trust and manage expectations. You shouls begin by delivering a clear initial report of the situation, including the immediate impacts and your response strategy. Follow up with regular updates, ensuring that each communication is concise, accurate, and provides new information or progress. By consistently offering transparent and prompt updates, you keep stakeholders engaged and confident in your handling of the crisis, which helps in coordinating efforts and minimizing uncertainties.

Timely updates to stakeholders are crucial in internal communications, especially from an HR perspective, as they build trust and maintain transparency. HR often handles sensitive issues like policy changes, staffing updates, or employee concerns. Delayed communication can lead to confusion, misinformation, and decreased morale. Providing prompt updates ensures that stakeholders remain informed and aligned with the company's direction. It also allows them to address challenges, fostering collaboration, reducing uncertainty, and reinforcing HR's role as a strategic partner in organizational success. Even if you aren’t in HR after developing a mechanism it’s imperative that it’s regularly updated to maintain trust and perceived value of it.

1. Identify your stakeholders 2. Understand the information needs of stakeholders 3. Develop a stakeholder communication plan 4. Share regular progress updates 5. Communicate outcomes - can be through social media, emailers, phone numbers for designated points of contact.