To adapt to ever-changing social media algorithms, repurpose your content by shifting formats (e.g., shorts, reels, video, infographics), tailoring it to specific platforms, refreshing old posts, and actively engaging with your audience. Analyze performance data to refine your strategy and experiment with new approaches. By strategically repurposing your content, you can increase visibility, reach a wider audience, and stay relevant in the dynamic world of social media.

To stay visible amid social media algorithm changes, repurpose content by breaking down long-form pieces into bite-sized posts, transforming videos into short clips, and creating visuals from text. Update evergreen content with fresh insights and cross-promote across platforms, tailoring each format to suit audience preferences and boost engagement.

Algorithms are not set in stone and with the chaotic world currently experienced, it means that professionals should behave like sea explorers. Some of the major difficulties are dynamics in platforms, dynamics in the users and dynamics in the algorithms. In order to keep the business going, flexibility is key. Things that might be useful include having a flexible approach to the content, being aware of what is ‘out there’ at any given time and the use of data analysis. Practical tips: communicate genuinely, innovate, and learn for your audience. However, as Louanne Braxton so wisely said, you should swim with the tide, and here is how you should do it: 💧📈

To navigate social media algorithm changes and stay visible, I focus on repurposing existing content creatively. First, I adapt high-performing content into new formats, such as turning a blog post into a video, infographic, or carousel post. This helps reach different audience preferences and maximize exposure. Next, I update evergreen content with fresh insights or trends, making it relevant for current discussions while saving time on new creation. I also cross-post content across platforms, adjusting it to fit each platform’s style and algorithm, ensuring broader reach. Finally, I engage with users by encouraging discussions, polls, or interactive content to boost engagement, which positively influences algorithm visibility.

To stay visible during social media algorithm changes, repurpose content by adapting it for different formats. Convert blog posts into infographics, videos, or carousel posts, and break down long content into bite-sized updates. Engage audiences across multiple platforms by resharing evergreen content and adding current insights. This maximizes reach while keeping the message fresh.