You’re a new sales manager. How can you quickly adapt to a changing product or service?

The core of a sales proposition is its value statement. Understand your target market, their pain points, the alternative solutions, and how your product or service is differentiated. Develop your proof points and the story to engage. Also understand the maturity of your product. Early engagement is very different to a volume based scale out.

I have partners/mentors in the industry that I can share new products with so they can critique them. It builds an excitement of learning about something new. They can tear it apart and provide an end-user perspective. I share that data with my manufacturer and sales team to make a slight adjustment to the product and create the market strategy. One of them will often become an early adopter because we listened to their feedback and they feel comfortable getting the product/service that fits their needs.

Learning or training is the fundamental step towards successful implementation. Whether it is for 1st time or repeat. Traing needs to be both ways formal & informal. Formal training will give you the hard points on the products or service that you wish to sell Formal training can happen in classroom & will always have a trainer who will try to show you both the sides of the coin Informal training will happen on ground Here the the customer and will give you some practical insights which will help you understand deeper than what is prescribed Generally informal training will also happen from senior colleagues who have gone through the process and also your junior colleagues who will give different views on the same situation

Knowledge about the new product and the applications of it are of uttmost importance. Interacting with the customer's will help us learn a lot.

New products are always very exciting, and you could start by seeing what problems of your customer will the product solve. This will become your main USP. Train yourself and your team in details on your and your competitor product. Check if you need a product expert to assist the sales team in marketing the product. Load your product online to get the word out to your clients. Once delivered make sure you get honest and open feedback from the customers. Find out who within the customer's premises is the user of the product. It is not necessary that the individual you have sold the product to , is the actual user of the product. Keep looking out for new products all the time. That is the only way to grow.

É crucial colocar-se no lugar do cliente e fornecer informações detalhadas sobre as mudanças, destacando as melhorias que serão implementadas, tais como: - Introdução de novas funcionalidades - Planos de capacitação interna para facilitar a transição - Acordos de SLA para garantir a qualidade e a disponibilidade contínuas - Estabelecimento de prazos para a adaptação às mudanças - Planos de trade-in para facilitar a substituição ou o descarte do produto atual, com considerações especiais para a sustentabilidade ambiental Ao adotar uma abordagem proativa na comunicação das mudanças, as empresas podem ajudar os clientes a compreender os benefícios das alterações propostas e a minimizar os impactos negativos durante o processo de transição.

New products are the life blood of any sales organization. They generate excitement for both the customers and sales force. Learn the basics first then use demos to find out what the customers see as uses for the product. An experienced sales person knows their customers needs and direction. They most likely will see a use for a new product at a particular customer. As you demonstrate the product, the usages for it will become apparent, which will help you focus on those customers with that particular need. Our customers depend on us to provide them with new technology that will benefit them. New products allow you to demonstrate advances that will help your customers advance.

Engage with cross-functional teams such as product development, marketing, and customer support. Collaborate with them to understand the rationale behind the changes and gather insights from their perspectives. This collaboration will provide you with a holistic view of the product or service, enabling you to adapt more effectively.

I agree, in addition to this I would say the biggest factor is deeply understanding what gap your product is solving for your client. Understanding that deeply is important because than everything else falls in place there after!

Adapting to a changing product or service often requires a revision of the sales strategy to align with the new features, benefits, or market positioning. This ensures that the sales team is equipped to effectively promote and sell the updated offering.

As a Sales manager one must be always ready to have 2-3 Process and Strategies for adapting to the changing trend. This is Simple A/B testing on a daily basis to see which Strategy works well according to the current trend. When we do these adaptation we will always have a Fundamental Framework which will be common in all Strategies irrespective of Any trend. We need to master that.

To quickly adapt to a changing product or service as a new sales manager, you can: 1. **Understand the Changes:** Get a thorough understanding of the new product or service, including its features, benefits, and target audience. 2. **Train Your Team:** Provide comprehensive training to your sales team on the updated product or service, emphasizing its unique selling points and value proposition. 3. **Update Sales Materials:** Revise sales materials such as presentations, brochures, and pitch decks to reflect the changes in the product or service. 4. **Adjust Sales Pitch:** Modify your sales pitch to highlight the new features or improvements, focusing 5. **Communicate with Customers: 6. **Monitor Performance: 7. **Stay Flexible:**

If possible before training, sit with your sales team and get a clear understanding of their concerns. Find out what training methods have been effective for the team in the past and why. Sanity check the competitor list you'll be selling against with the sales team. Next, get time with the people or team doing the training for your group. Get a preview of the training. Make sure this covers what you discovered when meeting with your sales team. If there are gaps, ask the training teams how those gaps can be bridged. Train yourself first so you can help facilitate. After doing these steps, set expectations with your sales team about what you learned after meeting with the training group and you should be in good shape.

In my experience, when training sales teams on a new or updated product it’s extremely important to align on the WHY. Before you even start the training ensure your sales team understands why this training is important to the company, the candidates, and why they should care about it. Getting your sales team in the right mindset before the training will increase the effectiveness of the training itself!

Quickly adapt by: 1. **Continuous Learning**: Stay updated on product/service changes. 2. **Training**: Equip the team with knowledge and skills. 3. **Flexibility**: Adapt sales strategies to fit new offerings. 4. **Feedback Loop**: Gather insights from team and customers. 5. **Communication**: Ensure clear and consistent messaging. 6. **Agility**: Respond swiftly to market shifts and customer needs.

Maintain a positive attitude and embrace a growth mindset. Be open to learning, adaptability, and continuous improvement. View the changes as an opportunity for personal and professional growth, and approach them with enthusiasm and a willingness to embrace new challenges.

Great leaders are problem solvers. Everything you sell in life your solving problems. If someone wants a dress for example your solving their problems by showing them different one of their taste. The same goes for Automobiles or anything else. Keep in mind if there asking you to sell them something you must know your product much better than they do. Read and study your product take it and try it. Not the dress if your a man or the Mans suit if your a women. Unless you think it’s appropriate. I’ve seen many salespeople try to fake it. Don’t get caught in that you will lose all credibility and the customer guaranteed. Be honest if you’re new if you don’t know something get back to them. Co-workers if willing can give you some feedback.

Em mais de 15 anos no mercado de atendimento ao cliente, uma escuta ativa é o melhor caminho. Ouça seu cliente, dê voz a quem consome seu produto/serviço, saiba suas dores e o que fez ele ser seu cliente. Dessa forma, seu cliente se sente querido ao receber atenção e ouvidos ao que ele tem a dizer. Suas palavras contém ouro para um ouvido treinado e disposto a trazer novidades para consumidor e para empresa.

To quickly adapt to a changing product or service as a new sales manager, I would: 1. **Listen to Customer Feedback:** Gather insights directly from customers to understand their needs, pain points, and expectations. 2. **Analyze Feedback:** Summarize key themes and trends from customer feedback to identify areas for improvement or adaptation. 3. **Communicate with Team:** Share customer feedback with the team to foster collaboration and generate ideas for enhancing the product or service. 4. **Iterate and Implement Changes:** Work with relevant departments to implement necessary changes based on customer feedback, ensuring a swift response to evolving market demands.

Getting customer feedback is vital. That being said the approach in getting feedback is also very important. Clients may be hesitant on giving negative feedback. Positive feedback is great but only critical feedback is actionable. Encourage your clients to give critical feedback and that will help with everything else.

Adapting quickly to changes in the product or service is crucial for success. This involves thoroughly understanding the product's features and benefits, staying updated with any changes, and building strong relationships with the product development and marketing teams. Actively seeking customer feedback and conducting market analysis help identify areas for improvement and inform sales strategies. Investing in training and development, experimenting with new sales techniques, and establishing a feedback loop contribute to effective adaptation. Setting clear, measurable goals aligns sales efforts with company objectives, ensuring success in a dynamic environment.

Resumindo, Aprender sobre o produto, começar com o Básico e ir se aprimorando com as comparações com os produtos anteriores e os concorrentes; -Pensar em todas as objeções e pontos fracos que podem ser passados pelos possíveis clientes e concorrentes e formatar uma resposta para cada um deles; Treinar a equipe e solicitar a venda sempre de acordo com as necessidades do cliente, nem sempre precisamos falar todos os pontos do produto se entendemos e conhecemos o cliente potencial: Após o produto no mercado, fazer uma pesquisa com os clientes para receber feedback em cada etapa da venda e utilização e com isso saberemos o que melhorar no produto e atualizar treinamentos. Um passo de cada vez já é uma grande mudança para o caminho do sucesso.

Adjustments made by a new sales manager to change the proposition of a product or service can vary depending on the specific circumstances, but here are some common approaches: 1. Market Research 2. Competitive Analysis 3. Value Proposition Refinement 4. Customer Feedback Reports 5. Price Positioning 6. Sales Team

Any change to a product or service (assuming this is a big change, not something incremental) means your team needs to do things differently. The challenge here is that often times the people responsible for coming up with the new way (to position / sell the changed product or service) are not sellers (enablement / PMM). So what they create is a great V1 but often does not work as is and needs to be iterated. Also most people are resistant to change. So if you roll this out to your entire team, some will try and it won't work as advertised and they will not adopt the change. Instead, find a couple early adopters on your team and have them test out the change and then use their feedback to make the V1 better. Then roll it out.

🩷 Get Excited! Find opportunities that excite you in this change! 🩷 Personalised the excitement according the individual personalities and motivation in your team 🩷 Include this change in daily operations through positive reinforcement (gamification) 🩷 Track the process 🔥