In my experience, alignment comes from clear communication and mutual respect. I focus on understanding my team's viewpoints and aligning them with customer needs through data-driven insights. Collaboration always leads to the best results!

To find common ground with my marketing team on brand messaging, I would start by fostering open communication and understanding each team member's perspective. I would schedule a meeting where we can collaboratively review the brand's vision, goals, and target audience. By aligning on the core values of the brand and ensuring that everyone understands the strategic direction, we can bridge the gap between different viewpoints. It’s also important to leverage data and customer feedback to guide the discussion and find a messaging approach that resonates with our audience while staying true to the brand.

Disagreements on messaging can actually refine your strategy if handled well. Here’s how you find common ground: 1. Customer Focus: Align your messaging by asking, “What does our audience truly care about?” Let their needs guide the conversation. 2. What Our Values Are: Revisit your core principles and ask: Does this messaging reflect who we are? 3. Outcomes Over Opinions: Use data to make decisions, not gut feelings. -> What resonates with your audience? Let that be the deciding factor. Don't see disagreements as roadblocks; they’re opportunities to sharpen your message and get even better results than before.

Definitely get everyone in the same room to feel out perspectives and find a common ground to use as a baseline to begin negotiations and conversations. Its important we get feedback from both sides of the track since one team is more client facing and can provide insight Into the consumer experience.... While the branding team is key to shape the perspectives and narratives that we want to stick and be remembered about the products, services and overall brand experience. One can't or shouldn't function without input from the other.. and one can only understand how to best sell and market the product by understanding the thought process's that went into crafting it's identity.

To find common ground, align on shared goals, listen to each other’s perspectives, and focus on the core values of the brand. Collaborate on messaging that resonates with both the team and the target audience.