You're pitching an innovative business proposal. How can you earn stakeholders' trust and build credibility?

The advantage Health Care Relocations (HCR) brings to the table to earn trust and build credibility is our over 30 years of experience. Having completed hundreds of successful projects brings a long resume and extensive references that can speak to our ability to out perform and achieve desired results.

To build rapport, demonstrate that you are interested in your customer's success. Thoroughly research the customer's goals, objectives, requirements, budgets, dependencies, and potential risks. In your first meeting, ask carefully curated questions about their goals and requirements and listen to their comments. Listen 75% more than you talk. People like other people who are active listeners, empathic to circumstances, and capable of helping them.

Before demonstrating expertise to your customer ensure you know what you are talking about. Do your homework on the customer's requirements. Build a presentation that is 100% keyed to the customer's interests. The presentation should be clear, concise, and jargon-free. Then practice, practice, practice. You rarely get a second chance to make a good first impression.

Most customers are risk-averse and don't want their projects to fail. Therefore, if you are pitching a new solution, you must demonstrate that it worked in a similar setting. In addition, you should also identify risks associated with the project and describe how you plan to mitigate them.

Connecting on this level is only achievable when you take time to set aside what the benefit is for you and focus on the outcomes and benefits to your client. If I can demonstrate on an emotional level that I understand the client’s goals by showing how we can achieve them at a higher level together, I will gain their respect and attention.