You're running a SEM campaign. How can you use social media analytics to track your success?

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Search engine marketing (SEM) is a powerful way to reach your target audience and drive traffic to your website. But how do you know if your SEM campaign is working? How do you measure your return on investment (ROI) and optimize your strategy? One way to answer these questions is to use social media analytics. Social media analytics are tools that help you track and analyze the performance of your content, engagement, and conversions on different social media platforms. In this article, you'll learn how to use social media analytics to track your SEM success and improve your results.

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