You’re starting a new business venture. How do you know if it’s the right opportunity?

The right opportunity can be summarized by the following: a) If it meets your ikigai criteria, and b) You can get the real paying customer validation as soon as possible

Knowing your deeper why is one of the most overlooked elements of starting a business. If the business idea and motivation is at the intersection of your passion and your competence (what you’re good at) and you love helping your clients with your expertise, you’ll never work another day in your life. This is true freedom. Moving in the direction of your deepest desire. Your why could be what your business delivers for you personally and your family as well. That includes a better quality of life which can take on many forms.

Avalie o potencial impacto do plano de negócio pode ter no mercado e na sociedade. Pergunte a si mesmo como sua empresa pode resolver problemas existentes, preencher uma lacuna no mercado ou melhorar a vida das pessoas. Isso não apenas reforça sua determinação pessoal, mas também fortalece sua visão empresarial e ajuda a definir metas realistas e significativas. Quando buscamos saber além dos nosso interesses pessoais e também buscamos o quanto é significativo para a sociedade, fortalece o propósito na vida pessoal. E aí o que achou? Gostou clica aí em gostei!!

Ao considerar se uma oportunidade de empreendimento é a certa, envolve avaliar diversos fatores, como o mercado-alvo, a demanda pelo produto ou serviço oferecido, a viabilidade financeira do negócio, a concorrência, e a adequação às suas habilidades e interesses. Além disso, é importante considerar o momento atual do mercado e as tendências futuras relevantes para o setor em questão. Realizar pesquisas de mercado, análises de viabilidade e consultas a especialistas podem ajudar a tomar uma decisão informada sobre a oportunidade de empreendimento. Em última análise, confiar no seu instinto empreendedor e estar preparado para assumir riscos calculados também é essencial ao avaliar se uma oportunidade é a certa para você.

To determine if it's the right opportunity, assess factors such as market demand, competition, potential profitability, your skills and resources, alignment with your values and long-term goals, and the feasibility of executing your business idea effectively. Conduct thorough research, validate your assumptions through testing or prototyping, seek advice from mentors or industry experts, and evaluate the risks and rewards before making a decision.

If you're developing a new product or offering one that is differentiated from those existing in the same market, learn about the concept of "Customer Discovery". Your success depends on knowing how to best perform your early research, where to start, and how to ask the right questions of the right people. The book "The Mom Test" by Rob Fitzpatrick is a key to re-training yourself about how to ask questions effectively. "The Right It" by Alberto Savoia will teach you how to plan and use quick, micro-experiments to ensure people will want what you'll be offering! YouTube videos on each of these topics will give you a great introduction. Don't skip this step!

A caution about doing your research, is that you’re likely to find many others running similar business. You’ll be tempted to think the field is too crowded, or at least that’s what I thought. Rather, take it as a confirmation or “proof of concept” that it’s such a good idea that others are in that business as well. If you don’t find any other business in that niche, you could be in a “blue ocean” space, but it could also mean there’s no demand for that product or service, so do your research is a great bit of advice.

Just to point this out, when you implement your idea even after a lot of research it may not work! So once you have your idea you have to achieve a Product Market Fit, which may not happen immediately, you may need to Pivot and find the type of Product the Market is looking for and which can get you the type of Returns you are looking for

Encontrar el trabajo ideal es una búsqueda personal y única para cada uno de nosotros. Sugiero evaluar qué aspectos son prioritarios para uno: ¿valoro más un salario competitivo, un ambiente laboral positivo, oportunidades de crecimiento profesional u otros factores? Cada persona tiene sus propias prioridades y valores, y es importante reconocerlos para tomar decisiones que nos conduzcan hacia la realización personal y profesional.

En mi opinion, para saber si una oportunidad realmente se ajusta a tus necesidades y expectativas, se debe analizar si la misma te puede otorgar un valor equitativo al que das como profesional. Ya sea en remuneración, bienestar, crecimiento o aprendizaje. Obviamente dependiendo de lo que cada uno valore más en el momento. Por ejemplo, una persona que recién comienza podría valorar mucho más el crecimiento y el aprendizaje y alguien con varios años de experiencia posiblemente valore más una remuneración competitiva y buenos beneficios.

Firstly, assessing market demand and competition helps gauge the viability and potential success of the venture. Conducting market research, identifying target customers, and analyzing industry trends provide valuable insights into the market landscape. Additionally, evaluating the alignment between the venture and personal interests, skills, and resources is crucial for long-term commitment and satisfaction. Financial considerations such as startup costs, revenue potential, and profitability projections further inform the decision-making process. Lastly, seeking advice from mentors, industry experts, and trusted advisors can provide valuable perspectives and help validate the opportunity before committing to it.

En una nueva aventura es total incertidumbre como en todo lo nuevo, lo desconocido nuestra mente se llena se miedo, el secreto está en que te sientas merecedor/ra de aquello y con Fe sigue adelante. Con el tiempo sabrás si es el adecuado o debes mover mas piezas en tu tablero de ajedrez.