You're starting your own film marketing agency. How can you make sure it stands out from the competition?

The film industry is highly competitive and constantly evolving, so if you want to start your own film marketing agency, you need to have a clear vision, a unique selling proposition, and a solid strategy. Here are some tips on how to make your agency stand out from the crowd and attract clients who value your expertise and creativity.

1 Define your niche

One of the first steps to starting your own film marketing agency is to identify your niche and target market. What kind of films do you specialize in? What are your core values and strengths? What are the gaps and opportunities in the market that you can fill? By defining your niche, you can position yourself as an expert and a leader in your field, and attract clients who share your vision and goals.

Add your perspective

Slobodan Milivojevic

Founder/General Manager @ bMedia Bahrain | Video Production
Report contribution
In the early days, our agency was "hungry", taking on every role offered. We filmed multi-cam events, ran live broadcasts, did corporates, and commercials, and said "yes" to everything. But as our plot unfolded, we found our star roles in corporate video production, corporate communications, and event content creation. It was a strategic shift from being generalists to specialists, honing our expertise in areas where we excelled. The moral of our story? While versatility is good, focus is better! Discover the craft that resonates with you, and evolve within that line —without scattering your creative energies too thin. Keep your lens sharply focused, and you’ll soon find your company name in lights.

Like

2 Create your brand identity

Your brand identity is more than just a logo or a name. It's the essence of your agency, the message you want to convey, and the impression you want to make. Your brand identity should reflect your niche, your values, and your personality, and be consistent across all your communication channels, such as your website, social media, and portfolio. Your brand identity should also be distinctive and memorable, so that you can stand out from your competitors and build trust and loyalty with your clients.

Add your perspective

Slobodan Milivojevic

Founder/General Manager @ bMedia Bahrain | Video Production
Report contribution
Creating our brand identity was a journey into the soul of our company, guided by the values we cherish. My friend Kolja, the mastermind behind our logo, embedded a 'PLAY' button into the 'b', inspiring me to develop our slogan "Keep playing." Since then, It's a motto we embody daily. Our relentless drive for innovation and fresh ideas has not just carved our niche in Bahrain; it has crowned us as leaders in video production and animation. Our brand, playful yet astute, is a testament to a never-ending adventure in creativity. Your brand identity, should be a true reflection of your company's spirit, especially if it's crafted to captivate a specific audience. Keep it genuine, keep it spirited, and never stop exploring (playing).

Like

3 Offer value-added services

Another way to make your agency stand out is to offer value-added services that go beyond the standard film marketing package. For example, you can offer content creation, influencer marketing, data analysis, or event management as part of your film marketing strategy. These services can help you create more buzz, engagement, and conversions for your clients, and also showcase your skills and versatility. By offering value-added services, you can also charge higher fees and generate more revenue for your agency.

Add your perspective

4 Build your network and reputation

As a film marketing agency, your network and reputation are crucial for your success. You need to build strong relationships with filmmakers, distributors, media outlets, and other industry players, and establish yourself as a credible and reliable partner. You also need to showcase your work and results, and get testimonials and referrals from your satisfied clients. You can also leverage social media, blogs, podcasts, or webinars to share your insights, tips, and case studies, and position yourself as an authority and a thought leader in your niche.

Add your perspective

Slobodan Milivojevic

Founder/General Manager @ bMedia Bahrain | Video Production
Report contribution
At bMedia, our journey of seven years has been achieved without a traditional sales force. Our secret? Cultivating a vibrant network and a reputation for excellence in video production. We've built lasting connections and earned the trust of clients who eagerly promote our work. Our success is also supported by our digital presence on Instagram and YouTube, plus our SEO-optimized website amplifies our Google ranking. My advice: Stay proactive on social media, showcase your projects with pride, and share your know-how. Building a strong network isn’t just about making connections—it’s about nurturing relationships that elevate your story. In the world of video production, let your work and your word-of-mouth be your greatest advocates.

Like

5 Keep learning and innovating

The film industry is constantly changing and evolving, so you need to keep learning and innovating to stay ahead of the curve and meet your clients' expectations. You need to keep up with the latest trends, technologies, and best practices in film marketing, and adapt your strategies accordingly. You also need to experiment with new ideas, tools, and platforms, and test what works and what doesn't. By keeping learning and innovating, you can offer your clients fresh and effective solutions, and differentiate yourself from your competitors.

Add your perspective

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

You're starting your own film marketing agency. How can you make sure it stands out from the competition?

1

2

3

4

5

6

1 Define your niche

2 Create your brand identity

3 Offer value-added services

4 Build your network and reputation

5 Keep learning and innovating

6 Here’s what else to consider

Film Industry

Rate this article

Thanks for your feedback

More articles on Film Industry

More relevant reading