PUBG Mobile is a great example, where users not only come to enjoy the game with friends but are also drawn to explore additional aspects of the game. The game keeps players engaged by introducing regular updates, such as new in-game items, rewards, events, and offers. These updates encourage the players to spend more time in-game, transitioning from just playing to exploring other like the store, crates, and inventory. This strategy balances player enjoyment and monetization by ensuring that new content adds value to the player's experience, while subtly promoting optional purchases.

If you can’t keep players happy, you won’t profit from mobile games. The idea that monetization and player experience are at odds is totally false. When you design a compelling game loop, with exciting elements to spend on, players can have a blast while you build a profitable business. Always consider how spending enhanced the experience. Then understand that not everyone has the same spend capacity and design to ensure excitement on multiple dimensions. Don’t be afraid to let players spend. As long as they get good value from that spending it will enhance the game for them.

Whilst you must prioritise stakeholder satisfaction, content updates service, overall game performance, and stay fresh on what's trending - You must remember, without an apparatus in place that truly engages your gamers, and encourages feedback participation, you may fail. You can enhance your chances of success by ensuring that you offer incentives to your gamers - • exp' points, mod booster packs & award badges • ensuring a positive wellbeing experience - regular safeguarding/ monitoring of conduct All this leads to increased customer satisfaction and loyalty - learn more by emailing me - NatalieThomas @nmrtsolutions@gmail.com

1. Understand Your Audience 2. Implement Fair Monetization Strategies 3. Focus on Gameplay Experience 4. Regular Updates and New Content 5. Encourage Community Engagement 6. Utilize Player Feedback 7. Balance Ads and In-Game Purchases 8. Provide Value for Time and Money 9. Create Rewarding Experiences 10. Maintain Transparency and Communication

1. Prioritize Player Well-being: Implement features like cooldowns or reminders for breaks. Prioritizing well-being can build player loyalty and trust, showing that your game cares about user health beyond profit. 2. Transparent Monetization: Clearly communicate the value of in-app purchases to players. Avoid “pay-to-win” mechanics; instead, offer customization options or convenience items that don’t impact competitive balance. 3. Personalize Player Engagement: Use data insights to tailor updates and offers based on player preferences and behavior. Personalized engagement can make players feel valued, increasing retention and satisfaction.