The most crucial point is to educate... and you need to do it in coloquial words, no using jargon. Being simple is the best. You can set examples, use analogies, make visual diagrams to impact visually the consequences or remarks. Graphics, illustrations, videos, can help you, so the client can visualize the points you want to explain. Referring also to know brands; well known campaigns, posters, designs.

When it comes to keeping clients involved, clear communication is everything. Start by explaining your design choices in simple terms, making sure they understand how these align with their goals. Encourage feedback by asking specific questions, which can make them feel more comfortable sharing their thoughts. And instead of relying on words alone, show mock-ups or prototypes—seeing a visual can help them connect with your ideas much more easily.

When struggling to convey design decisions to clients, start by presenting your rationale in simple, relatable terms, connecting each decision to their business goals and target audience. Use visuals, prototypes, or sketches to bridge communication gaps and help clients better understand your vision. Encourage open dialogue by actively inviting their feedback and showing appreciation for their input, ensuring they feel heard and valued. Address their concerns thoughtfully, explaining how their suggestions could impact the design’s functionality or overall vision. By fostering transparency and collaboration, you can create a balanced process that integrates client feedback while maintaining the integrity of your design decisions.

This question is compromised by AI producing nonsensical connections. "Struggling to convey design decisions to clients" is a stand-alone topic, as is "How can you ensure their [client] feedback is valued?". The question is improved somewhat by replacing "valued" with "valuable". I'll pretend that's how the question is worded: In order for feedback (from a client—or anyone else) to be truly valuable, the provider must have adequate understanding of what they are looking at. In many cases (particularly in conceptual stages) this includes context. Non-visual thinkers often struggle to effectively understand rough visual concepts, so presenting relatively accomplished visuals can be a good idea (too finished risks perception is reality bias).