Often a trick that’s helped me is to think “who would my brand be if it were a person?” Try to imagine how they’d look, how they’d speak. Would your brand be the sassy skater boy? Or a quiet librarian? Once you have an image in your mind, it’s easier to think of what the text should say or what the font should look like. Similarly, picking the visuals is a lot easier when you think of your brand as a real, living person rather than a vague idea. Try it and let me know if this helps!

I focus on creating a consistent narrative that reflects the brand’s values, using visuals that complement and enhance the message. By combining strong, emotive imagery with concise, impactful text, I ensure the story resonates and is easily understood by the audience.

First things first - the narrative always comes first. - build the story, craft it, don't rush it. - every word counts and less is more - the images should support the narrative - don't use AI for anything - ensure image grids are aligned with LinkedIn sepcs - always put your audience needs/expectations first Be true to yourself and your brand.

To effectively convey your brand’s story, it’s crucial to align visuals and text seamlessly, ensuring they work together to deliver a compelling message that resonates with your audience. The story itself must carry a meaningful message with a clear call to action, but equally important is how you present it. Understanding the brand’s objectives and crafting a narrative that supports those goals ensures the story hits the right chord. Every visual and textual element should reinforce the core message, creating an engaging experience that not only captures attention but also inspires action. The impact lies in the synergy between the story’s content and its presentation.

Telling your brand’s story effectively means striking a balance between visuals and text. Choose images that evoke emotion and align with your message, helping to create a connection with your audience. Keep your text simple and impactful, using clear, engaging language that complements the visuals rather than competing with them. Design matters too. Use fonts, colors, and layouts that reflect your brand identity and make your story visually cohesive. Infographics or charts can simplify complex ideas, while consistent use of your brand’s colour palette ties everything together, creating a seamless and memorable experience.