Here's how you can become an invaluable asset to your team.

We are living in an environment of massive, explosive change. No matter the industry, seemingly, new ways of doing business are being introduced every day. It is almost impossible to be "on trend". One is either behind the curve or ahead of the curve. The obvious answer is to becoming an "invaluable asset" one needs to be a leader and provide solutions. In my opinion these are table stakes, and should be expected. Alternatively, a truly invaluable leader should be pushing team members out of their comfort zones, and offering new ways of thinking and innovation approaches to the business. Innovation driven execution. Offer new, insights and innovations to help drive the business. In the words of one of my best friends "leaders lead".

Thank you for highlighting the key skills necessary for success in product marketing. I completely agree that understanding the market, knowing the customer, and effectively positioning the product are essential. Continuous learning and adaptation are crucial to staying ahead of trends and ensuring our strategies remain relevant. I am committed to honing these skills and applying my knowledge creatively to become a valuable asset to our team.

Apart from mastering soft skills, focus more on these skills: 1. Communication 2. Adaptability 3. Problem-solving 4. Leadership 5. Time management 6. Emotional intelligence

To become an invaluable asset to your team, your soft skills are as important as any of your hard skills. These include: - Communication - An empathetic attitude towards your co-workers - The ability to quickly adapt to changing environments - Taking the lead (showcase your leadership skills) - Build positive relationships

Las habilidades de comunicacion son fundamentales, para liderar un equipo, pero tambien para convertirse en un recurso con valor. Comunicacion, verbal, no verbal y escrita. Es hora de trabajar e invertir en las habilidades que escasean.

The more experienced we become in a certain field, the more "intuition" we develop from the experience. This type of intuition is important and helps us make the right decisions faster. However, years of experience can also make us biased, and our intuition can be completely wrong. Today, it is easier than ever to get data, slice and dice it, analyze it, and interpret it. We should always check our intuition by looking at data. Better yet, we should look at data even before we define the problem to solve.

I've been in marketing for over 20 years, and I can't tell you how many CEOs and business leaders think of marketing as just advertising or lead gen. However, great marketers are able to change business leaders' opinions about marketing by using massive amounts of data and the corresponding insights from that data. As a simple example, I worked for a software firm that changed the entire interface of the program. When I arrived, our customers were going to competition in droves. The CEO thought the software was broken or buggy. I found out through a survey of over 1,000 customers that the issue was training. Customers didn't know how to use the software because of the dramatic change in look and functionality.

Time is valuable. If your colleagues are giving you their undivided attention and you haven't done your homework, or you are missing key metrics - it can quickly come off as disrespectful.

As a leader you need to make sure you first understand your team and what they do, set expectations and goals first and put the rhythm as a pulse, take the lead on what just described and don't wait until your team does it.

I name BE PROACTIVE as the most important attribute whenever you wish to excel in any role. Learning or career development is an interactive processes. And staying positive and being proactive will expose you to a much broader possibilty than your peers, and therefore enable you stay ahead of the learning curve.

You have individuated a problem but you are afraid to speak up because of the status quo, or because you don want to hurt sensibilities. Be deeply researched and speak up! Always As suggested by Linkedin/AI, "by being proactive, you demonstrate foresight and leadership—qualities that are invaluable in a fast-paced product marketing environment."

Communicating slowly is a big sign of thoughtfulness and respect. I sometimes see younger colleagues speaking very quickly and rapidly. As if a meeting were a race and no one wants to be there. But taking breaths to listen and speak slowly shows a level of maturity I think is often overlooked.

One of the communication principals that I constantly use in marketing after the 3 C's and 4 P's framework is the power of 3. The "Power of Three" in communication refers to a principle that suggests messages or ideas presented in groups of three are more memorable, effective, and engaging. This concept leverages the human brain's preference for patterns and triads, making information easier to process and retain. Why it works: Pattern Recognition: The brain's ability to recognize and prefer patterns is leveraged by grouping items in threes. Cognitive Ease: Information presented in threes is easier to process and mentally organize. I use the power of 3 in writing and presenting because it makes it easier to organize the topic.

Ask questions before you raise an issue. And if you raise an issue, propose possible solutions. This is a lesson I learned early on from Marketing leaders at IBM. It shows you've been thoughtful and intentional. I often see newer PMMs call out issues and be the loudest in the room and it can quickly come off as complaining - instead of trying to make the entire team better.

External Inspiration: Look beyond your industry for Explore how other companies in different sectors are approaching marketing challenges, and see how you can use those ideas to your context. Experiment,always experiment. Adopt a "test and learn" mindset, constantly trying new tactics, measuring results, and refining your strategy based on data.

Develop a "always be learning" habit. If you lack curiosity, you can counterbalance this weakness by creating habits as suggested in "Atomic Habits" by James Clear. I have used myself to create work-related habits and I can tell it's an invaluable resource for Product Marketers specifically. As an example, I am bad at following up. This is not something you want in this discipline. I grew a lot by changing things bit by bit until the though and the action of following up become hardwired in me.