Here's how you can create a business plan for entrepreneurs.

Here's the scoop on crafting your business plan: Start with a concise executive summary, outlining your big idea and how you'll nail it. Dive deep into market research—know your rivals and where you shine. Outline your savvy marketing strategy—how will you stand out? Detail your day-to-day operations, from production to staffing. And crunch those numbers with realism—show me the cash flow. Keep it focused, and make it your roadmap to success. Ready to rock it?

One thing I found useful in executive summary writing is you need to write it first before you start writing the whole details and then to rewrite it once again when you are done. The first gives you the guidelines about what to write and what you expect from the project as an end results and the later explains the practicality of the idea and how it can be implemented. This summarised information should give the reader a reason and motivation for reading the details.

Importante descrever brevemente o que a sua empresa faz, os produtos ou serviços que oferece, e o mercado que atende; Definir a missão (propósito da empresa) e a visão (o que deseja alcançar no futuro); Realizar pesquisas detalhadas para entender o tamanho do mercado, as tendências e as necessidades dos clientes; Definir sua política de preços, considerando custos, valor percebido e concorrência; Escolher os canais de distribuição mais eficazes para alcançar seu público-alvo; Desenvolver uma estratégia de marketing que inclua publicidade, marketing digital, relações públicas e promoções de vendas; Identificar as forças e fraquezas internas da empresa; Analisar as oportunidades e ameaças externas que podem impactar o negócio.

If the data is not validated through experimentation usually this might lead to a miscalculated market analysis. Especially in emerging markets where data is usually not found. So, focus on making sense more than just inserting numbers.

It's important to also create a hiring plan. Which is more detailed than the existing hierarchy. And it sets you up to make a more accurate financial projection.

Creating 3 to 5 years financial statements will end up being used by the shredder. Especially in Tech starts where disruption is high. A more suitable approach is focusing on quarterly enhancements whilst maximizing value creation with the cashflow injections that are created from real sales. So, you're in a continuous cycle of updating. You'd do yourself a favor and your investors.

Creating quarterly enhancements and maximizing value creation through cashflow injections from real sales is a more suitable approach for Tech startups, considering the high level of disruption in the industry. Unlike traditional 3 to 5 year financial statements that often become obsolete, this continuous cycle of updating allows for agility and responsiveness to market changes. By focusing on shorter-term financial assessment, you not only benefit yourself but also your investors. This approach ensures that resources are efficiently allocated, and strategies can be adjusted promptly to capture emerging opportunities. Embracing this dynamic mindset can lead to sustained growth and success in the fast-paced Tech industry.

Conceive. Believe. Achieve. The business plan is more than a roadmap for business success. It starts with an idea. The plan should embrace the flash of genius which stirred the founders to get started, their entrepreneurial passion and commitment, and clear vision about the business journey ahead.

Just like the businesses themselves, business plans don’t exist in isolation. A decent business plan should address three things: - a realistic and achievable set of goals; - a clear action plan to achieve the goals; - WITH RESPECT TO the obstacles and issues the business will need to overcome. Most entrepreneurs don’t pay enough attention to this last point. Whether it’s due to a lack of knowledge and experience or an overbundance of self belief, too many plans are built in isolation from the real world and it is the single biggest cause of their failure.

I have many conversations with new clients about business growth and achieving targets set out in their business plans. But the majority of these plans miss out one major point and that is exiting the business. In short, unless you are going to live and work until your 150th birthday, at some point you will want to exit that business. Now that could be the owner spending more time on the golf course or with the family or selling the business. Whatever it is you have your heart set on, should be included in your plan right from the start. Its not the easiest thing to plan, but it will make achieving it so much easier.

My basic tool kit: SWOT, PESTEL, PORTER 5, ANSOFF, BCG MATRIX, PERCEPTION MAP, 7S. That helps not forgetting about what needs to be assessed. You can visualize where you are at now and what's gonna be needed to go where you want to go, which will eventually help structure operations.

The business plan goes beyond mere aspiration. It serves as a tangible manifestation of the founders' vision, encapsulating their dreams and aspirations for the future of their venture. It provides a clear and structured path forward, outlining the steps necessary to transform that initial idea into a flourishing reality. Moreover, the business plan acts as a guiding force, ensuring that the journey remains focused and purposeful. It is not merely a document; it is a living, breathing testament to the founders' unwavering dedication. It reminds them of the dreams they had when they first set out, instilling motivation during challenging times and serving as a compass to navigate the complexities of the business world.