Here's how you can earn your boss's trust and confidence in your marketing abilities.

“Os dados não mentem” Faça o seu melhor, com o que você tem hoje. Suas atitudes falam por você, então seus esforços trarão resultados. Se organize de uma forma que consiga visualizar os resultados de curto, médio e longo prazo. E sempre mantenha as expectativas alinhadas assim você garante mais assertividade.

Work ethic. Experienced leaders know that some of the greatest contributors may have had poor results in the beginning. But if an employee brings work ethic and energy, gets involved and sticks with it, that creates trust.

📌Future-Oriented Approach: Champion market research and analysis of consumer behavior to anticipate emerging trends. 📌Opportunity Hunter: Identify gaps and unmet needs before they become mainstream, highlighting potential growth opportunities. 📌Strategic Alignment: Recommend strategies that capitalize on these trends, ensuring your marketing efforts align with the company's future direction. 📌Thinks Ahead: You anticipate future developments, not just react to current ones. 📌Values Growth: You actively seek opportunities to expand the company's reach and success. 📌Strategic Contributor: You demonstrate a deep understanding of the market and how it can benefit the company.

In one of my roles, I initiated bi-weekly check-ins with my manager. During these meetings, I provided concise updates on campaign progress, discussed any obstacles, and outlined how I planned to overcome them. This proactive communication kept my boss informed and built trust, as they could see my strategic thinking and problem-solving skills in action. Consequently, when I proposed a new digital marketing strategy, my boss was already confident in my approach, leading to quicker approval and implementation.

Never let “No” stop you from your next idea. When no means no, and it usually does, then stop. But go on to offer other ideas. Accepting No, and continuing to contribute, is a key marketing skill. Employers need ideas. That’s why marketing staff are hired. When Brainstorming, many ideas will not be kept, which is why it’s fun.

Embracing feedback is essential. But seek it actively and frequently. Don't wait for formal reviews. Regularly ask for input on projects and daily tasks. I used to request weekly feedback sessions with my boss, which showed my dedication to continuous improvement. Approach feedback with curiosity, not defensiveness. Ask clarifying questions to understand the critique fully. Implement suggestions promptly to demonstrate responsiveness. View feedback as a dialogue, not a monologue. This proactive approach transforms feedback into a collaborative tool for growth and innovation. This is the way!

📌Channel Exploration: Research and propose new marketing channels to reach your target audience more effectively. 📌Creative Spark: Develop innovative concepts for campaigns or content that resonate with your audience. 📌Optimization Mindset: Continuously analyze existing campaigns and suggest data-driven optimizations for improved performance. 📌Project Ownership: Volunteer to spearhead projects, demonstrating your leadership and ownership of your work.

📌Cross-functional Harmony: Actively seek opportunities to collaborate with sales, design, and other departments, fostering a spirit of teamwork. 📌Mutual Respect: Recognize the value each stakeholder brings and appreciate their unique perspectives. 📌Unified Vision: Work towards aligning different viewpoints to achieve a common marketing goal. 📌Effective Communication: Clearly and transparently communicate plans, progress, and challenges with all team members. 📌Partnership Mindset: Approach external agencies, vendors, or clients as partners, fostering open communication and collaboration.

The best feedback that I ever received from an account was that they chose to use our services because I “showed up and followed up”. Marketing liaisons have to continue going back even when they get a No the first few times. There will come a time when a competitor has a service failure. Who is the account going to turn to? The one they know. The one that keeps showing up and has a solution to their problem.

Only market good stuff. If your job is to create or expand a market, then you better believe 100% in your product. If you don’t believe that what you represent is among the best available, then your marketing will reflect insincerity and it will falter.

Marketing doesn't even have a seat at the table anymore in many organizations. Marketing is often viewed as the arts & crafts department. If your boss is already convinced of this, the odds of a subordinate changing their mind are fantastically low. And you might want to consider seeking employment elsewhere.