Last updated on Jul 12, 2024

Here's how you can earn your boss's trust and respect in Social Selling.

In the realm of social selling, earning the trust and respect of your boss is paramount. It's about demonstrating your ability to strategically leverage social networks to build meaningful relationships with potential clients. This requires a blend of professional acumen and personal finesse, as you navigate the intersection of sales and social media. To excel in this domain, you must showcase your understanding of the company's goals, align your online interactions with its values, and consistently deliver results through your social selling initiatives.

1 Build Credibility

To earn your boss's trust in social selling, start by building credibility. This means having a deep understanding of your products or services and the market. Regularly share insightful content that reflects your expertise and aligns with your brand's voice. Engage with industry leaders and participate in relevant conversations to demonstrate your commitment to staying abreast of market trends. Your boss will notice your dedication to becoming a thought leader, which can establish a foundation of trust.

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Hernan Daguerre
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The simplest way is to show some tangible results/metrics against a laser-targeted, high-value campaign. 1. Set your goals, targets, and design your campaign 2. Prep your engagement lists 3. Loop in your manager about your intent and game plan. 4. Run a contained campaign on LinkedIn (2~4 weeks tops) 5. Measure performance against KPIs, like: – # of profile views matching your ICP – # of comments left by accounts matching your ICP – % profile-views-to-DM rate – % DM-to-intro-calls rate

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2 Understand Goals

Understanding your company's goals is crucial for gaining your boss's trust. You need to know what the business aims to achieve through social selling, whether it's generating leads, increasing brand awareness, or establishing thought leadership. Align your social media activities with these objectives. By demonstrating that your efforts contribute to the company's success, you'll show that you're a valuable team member who deserves trust and respect.

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Hernan Daguerre
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The main goal of social selling on LinkedIn is to channel in high-quality leads to the company brand's community. Through the personal brands' content, potential buyers become aware of the B2B brand's stance and authority voice. They become familiarized with the individuals behind the company brand, so that once these employee advocates reach out to leads, it feels warmer —since trust, credibility, and likeability were already established through niche-relevant content, optimized+professional profiles, and the life stories behind those brands.)

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3 Engage Authentically

Authentic engagement on social media can significantly boost your boss's trust in you. Always interact genuinely with your audience, respond to comments promptly, and personalize your messages. Avoid using automated responses; instead, take the time to understand and address the specific needs and concerns of your prospects. Such authentic interactions can lead to stronger relationships and show your boss that you're committed to representing the company well.

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Hernan Daguerre
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This is social media, so the focus should be on building and growing the community. Tactics like AI commenting, generic messages, and pitch slaps, will definitely hurt any personal brand (and their employer's too). That's why the importance of giving as much value as possible (for ex. through edutainment content, engaging with your community, bringing your POV, and offering selfless support) way before thinking of asking for anything in return. You gotta build credibility first, and there are no shortcuts for that. Just consistency, genuine curiosity, and the give-a-sh*t factor.

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4 Measure Results

To earn respect in social selling, you must measure and report on your results. Use analytics tools to track your performance against key metrics like engagement rates, lead generation, and conversion rates. Present these findings to your boss to demonstrate the tangible impact of your social selling efforts. Being accountable for your results shows that you're serious about your role and committed to continuous improvement.

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5 Communicate Effectively

Effective communication with your boss is essential in social selling. Keep them updated on your strategies, successes, and challenges. Seek feedback and be open to suggestions. This two-way communication not only helps refine your social selling approach but also fosters a collaborative environment. Your boss will likely appreciate being kept in the loop and may offer valuable insights to enhance your efforts.

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6 Adapt Strategically

Lastly, in the ever-evolving landscape of social selling, showing an ability to adapt strategically can earn you accolades from your boss. Stay informed about new social media trends and tools, and be ready to adjust your tactics accordingly. If you can demonstrate that you're not just reacting to changes but proactively incorporating them into your strategy, you'll gain both trust and respect as a forward-thinking social seller.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can earn your boss's trust and respect in Social Selling.

1

2

3

4

5

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1 Build Credibility

2 Understand Goals

3 Engage Authentically

4 Measure Results

5 Communicate Effectively

6 Adapt Strategically

7 Here’s what else to consider

Social Selling

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Here's how you can earn your boss's trust and respect in Social Selling.

1

2

3

4

5

6

7

1 Build Credibility

2 Understand Goals

3 Engage Authentically

4 Measure Results

5 Communicate Effectively

6 Adapt Strategically

7 Here’s what else to consider

Social Selling

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