Here's how you can effectively convey research findings to non-experts.

Actually I agree with most of the listed points, especially studying to know your audience and thereafter avoid jargons. Make sure that what you're putting out to the public has immediate impact to them.

Conveying research findings in public is difficult. It is easy to disseminate our findings within our research communities since we understand what are going on in our fields. But, otherwise for other people outside our fields. One of the best way to convey our research finding is by packing our findings as a story, remove technical terms and just use common terms, and relate the findings to our daily life. For example, when we improve a manufacturing process so that the process uses 10W less energy than before. We can tell the story as our research can make our process very efficient such that the saved energy is enough to power the lights for 10 house. Another example, we reduce a part's weight up to 1kg that can save fuel up to 1000$.

En ciencia, todavía más cuando se trata de comunicar ante un auditorio no experto, es muy importante explicar los conceptos de manera asequible para las personas profanas en una determinada materia. Para ello, es conveniente evitar los anglicismos, los tecnicismos y los acrónimos y, si no hay más remedio, traducirlos al castellano, explicarlos con ejemplos o metáforas o desarrollar las siglas. Del mismo modo, como una imagen vale más que mil palabras, hay que apoyar el discurso con contenido audiovisual (imágenes, dibujos, diagramas). Sin embargo, el tono deberá ser profesional y de ninguna manera se subestimará a los/as oyentes. En el fondo, la pedantería consiste, precisamente, en no adaptarse al nivel cultural del/a interlocultor/a.

Focus on simplifying key concepts, using everyday language, and avoiding jargon. Use relatable analogies, visuals, and examples to make complex ideas more accessible. Structure the information clearly, breaking it down into digestible parts, and encourage engagement through questions and feedback to ensure understanding.

n my experience, simplifying complex research involves identifying core principles and explaining them using everyday language, relatable analogies, and clear definitions. This approach makes intricate concepts accessible without sacrificing accuracy, ensuring that the essence of the research resonates with a broader audience.

Visual aids are necessary to explain research results to audiences that are not experts, serving to simplify complicated data. Generate charts, graphs, and infographics that provide an expedient way to demonstrate key points. Make sure visuals are easy to grasp by eliminating an overload of fine detail or technical language. Boost your focus on understandable, visual comparisons that clearly show patterns and trends. I once showed information about user behavior using basic bar charts and color-coded designs. This meant that stakeholders without extensive technical knowledge could easily understand the insights and consequently could make better decisions without feeling burdened by the finer points.

In my experience, visual aids significantly enhance the communication of research findings by breaking up text and illustrating relationships in a clear manner. When selecting these tools, it's essential to choose straightforward designs like graphs, charts, and infographics, while also providing explanations for each visual to ensure your audience can easily interpret the information presented.

To effectively convey research findings to non-experts using a storytelling approach, I would focus on crafting a narrative that simplifies complex ideas while keeping the audience engaged. I’d begin by introducing relatable real-world problems or scenarios that highlight the relevance of my research. Then, I’d weave in the findings as a solution or discovery within the story, using accessible language and analogies. By focusing on characters, challenges, and a resolution, I’d make the research feel more personal and memorable, ensuring non-experts grasp the key messages without feeling overwhelmed by technical details.

In my experience, empathy plays a crucial role in effectively communicating research to those outside your field. By anticipating their questions and being patient in your explanations, you foster understanding and build trust, making it easier for your audience to engage with the material.