Here's how you can enhance marketing communication with emotional intelligence.

Segment your audience based on demographics, behavior, and preferences to tailor marketing efforts effectively. forecast trends and customer behaviors, helping in proactive decision-making.

Defining the target audience is at the core of any marketing activity so, I not going to delve into it. Instead, I would like to cite examples of my actions to highlight the point. 1. I used to manage the entire J&J baby care franchise. There was enough research to highlight the vulnerabilities of a first-time mother. Using this insight I crafted the communication that, "Mother, child, and J&J" is a sacred bond. Thereby including the brand in the inner circle of the mother. 2. Sales are a necessary evil & evoke no emotional connection with the brand. For the Nilkamal furniture sale, my communication was "We have dropped our prices so you can shop more for your house without a budget constraint". Dig deep to create a compelling proposition.

This is one of the big pitfall areas where marketing can easily miss the mark. Don't just guess about your target audience. It's important to know your ideal target as intimately as possible. Fears, motivations, desires, dreams, hopes, psychological barriers. How well you get to know your audience can be a function of budget, but it can also just be a function of good old fashioned elbow grease and a sincere investment of time to listen. Better to do this work up front instead of working off a bunch of assumptions. Get CURIOUS about your target - how they speak, feel, google and move throughout their day. The better you can know them, the better you can both connect with and serve them (and hopefully create a fan for life!).

Emotionally intelligent Marketing Communication is crucial in more ways than one. 1) Starting point is : what kind of a person is the Marketing Manager ? Need not be “emotionally intelligent” as such , but basic “empathy” is a must have quality at the time of recruitment. I tell you why this is the starting point 2) When you are empathetic , all your communication- in house and agency’s - you will look from a different lens altogether 3) Coming to the TG , mega brands and their communication have failed simply for not being aware of their TG’s emotional triggers and nuances 4) A thorough research is a must to examine and identify the pulse of the TG 5) Price you pay for not being EI in your comm is huge - so empathy & localization works

Understanding the audience is crucial before creating any marketing message or communication. In my previous role in the genomics business, we segmented our audiences based on various factors, including values, needs, wants, and pain points. We had distinct personas for lab directors and patients, where their needs and wants were clearly defined. Crafting emotionally intelligent and empathetic messages and communications for these two personas was crucial in order to grab attention and build trust in a very competitive and regulated market. Always make sure to clearly draft your audience's personas and add them to your CRM (Hubspot, MailChimp or Salesforce etc..)

Nothing beats empathy with customers! Every customer has pain points that need to be addressed. One of the most successful marketing campaigns during my time in the medical devices business was to actually acknowledge the pain points of one of our previous IOLs, offering support, and explaining how we are working to make them more effective. This marketing approach not only improved our product but also strengthened our relationship with our customers, as they felt heard and valued. It's crucial to continuously seek feedback and genuinely show that you're committed to evolving and addressing their needs.

It's not enough to tell a story and have the right people listen to it nowadays. Your stories now need to be felt as well. The best way to do that is with stories that are emotional and show a high-degree of emotional intelligence. Tell someone something and they will remember it for a day. Make someone feel something and they will never forget.

Using emotional intelligence (EI) to strengthen brand relationships involves understanding and managing emotions in both yourself and others to create positive and lasting connections with customers.

Algo que veo mucho últimamente es que todas las historias terminan enlazadas al producto o servicio que se ofrece. Es una buena estrategia pero cuando se ve forzado o se repite en absolutamente todas las historias, la audiencia se aburre. Imaginate empezar a leer una historia ya sabiendo como termina.

Me ha pasado muchas veces que cuando desarrollo una estrategia, veo un macrouniverso de posibilidades que me abruman y a veces me pregunto ¿Cómo y por dónde empiezo? Bueno, aquí es muy importante respirar, tomar una pausa y usar herramientas como MIRO para soltar todo el cúmulo de ideas que tengo de forma desorganizada, para cuando hayan salido, haya una idea más clara de todo lo que puedo empezar a organizar por temas, subtemas, tácticas, resultados, entre otras. De forma que organizar el paso a paso de todas las acciones que dejé allí planteadas sea visualmente más óptimo que tener todo en la cabeza. Las herramientas nos pueden ayudar a organizar nuestras ideas y que estas no nos abrumen. Lo más importante es decirnos siempre ¡Yo puedo!

Vendo pela perspectiva de um profissional que atua em inside sales, seja por outbound ou inbound, a escuta ativa é a ferramenta mais eficiente para um bom pré-vendas ou até mesmo um closer. A escuta ativa vai além do que entender o que a outra pessoa fala, mas sim, absorver o conteudo do que se ouve, e se colocar dentro do cenario da outra pessoa. Atraves dessa ferramenta você cria argumentações, quebra objeções e se aproxima ainda mais do seu cliente.

we need to be good and patient listeners. we need to listen to what other people have to say regarding our brand or our business. we need to take their feedback and then work accordingly.

Listen, active listening is like your super-weapon. Diving into customer reviews, "interrogating" social media chatter, being on-point with market trends - it is all part of the business. You gather data that you can later use to shape a healthy business relationship with a client. It is like being a DJ who knows exactly what track to play next to keep the crowd hyped. We've all been in a situation where a person is just so invested in listening to what we have to say that we just keep and keep and keep on talking.. Be like this with your audience. Show them that you're genuinely interested to what they're saying. This isn't just good manners; it is how you build trust and confidentiality between two parties. Listen, learn.

✅Beyond the Logo: It's All About Feels! Emotional branding is about creating positive vibes with your customers, not just a fancy logo. ✅Every Touchpoint Counts! Think about how your brand makes customers feel at every step, from website to customer service. Consistency is key! ✅Feeling Good = Loyal Fans! When customers have a positive emotional experience, they stick around and tell their friends. Win-win!

Emotional intelligence is defined by individuals being able to observe, understand their own emotions as well as emotions of others and thus being able to steer thoughts and actions in a certain manner. Applying this concept to feedback in a marketing context warrants taking a step back and trying to understand where customer is coming from when giving feedback, especially if it is negative. It doesn’t help to reply in an accusatory or offended fashion but rather see beyond try to see what need of the customer is not being met. By doing this it will make the customer feel seen and will lead to a higher retention rate in the long run.

Transform feedback sessions into "Appreciation Encounters." We started complementing each piece of feedback, positive or negative, with a specific recognition of the client's contribution to our improvement. It turns the dialogue into a mutual growth opportunity, making every interaction feel valued. Additionally, instituting "360-Feedback Creative Rounds" where insights from clients, peers, and self-assessments converge, painted a holistic picture for us. It was not just about addressing a single piece of feedback but weaving a collective tapestry of perspectives that enriched our approach. Such initiatives foster a culture of empathy and continuous improvement. Keep weaving empathy into your feedback tapestry!

To enhance marketing communication with emotional intelligence, start by understanding & empathizing with your audience's needs, desires, & pain points. Craft messages that resonate emotionally by using storytelling & relatable experiences. Listen actively to customer feedback & respond thoughtfully, showing genuine concern & appreciation. Personalize your communications to make customers feel valued & understood. Be mindful of tone & language, ensuring they align with your audience's emotions & expectations. Build trust by being transparent & authentic. Regularly assess & refine your strategies based on emotional cues & responses. By integrating emotional intelligence, you can create deeper, more meaningful connections with your audience.