Here's how you can establish a robust network of contacts and referrals as a consultant.

In my experience, the best way to build trust is by simply being authentic and that means being your true self no matter what room you are in. It’s really that simply! Your network will benefit from the true version of you versus a mask that you put on.

Many years ago, when I founded RCB, I had a small daytime calendar. On the front page and back page I wrote the name and telephone number of each person I contacted professionally and socially. Each year I bought a new calendar and transferred each entry to the new calendar. I did this for more than 12 years before I bought my first computer. Not only do I still have every single contact entered into my computer contacts, I also still have all of those calendars. In nearly every instance someone asked me for a referral of "if I know anyone who.....". The answer is almost always yes. There have also been many times I needed something only to find my own contact from years ago. Relationships are invaluable.

In my perspective some practices we need to follow to build trust is to keep the transparency in the dealings, listen and value the opinions, keep the promises, admit our mistakes and be open to correct it every time.

Building trust isn’t about one aspect of the overall scheme of things. It’s a culmination of several aspects and is majorly influenced by the person projecting it. This comes with a certain degree of experience, understanding, recognition, and keen observation about the dynamic environment one belongs to. It is a package that one must turn around and present to the domain one aspires to excel in. The market doesn’t understand and prioritize as per our wishes and whims. It takes an absolute understanding of the things we belong to, and only then can it be in pursuit of the network. Once people understand the value, the network is a natural formation and will lead to the transfer of shared purpose-based value creation.

Engage when you really want it. Don't listen to the Instagram/LinkedIn "successful" coaches - it's their job: to engage. If you're considering yourself as an entrepreneur - don't need to pretend to be blogger. When you need something - engage. And don't forget to respond when Someone needs you. That's simple.

While engaging with others, I believe it is important to ask myself, "How can I bring value to this person?" Very often, I get approached in a quite vague way, and that personally makes me the opposite effect. Always think about how you can bring value to stay on top of your mind!! 🚀

This is especially challenging if you are shy or introverted. There is nothing more frustrating to know you are innovative and have great things to offer but you feel awkward among people and so really don't know how to "sell" yourself. Find ways to build your confidence along with your "products". Take small steps to engage and go from there. There is no need to sign up for a major conference as you quake in the car in the parking lot because you are scared of interacting with so many people at once. This applies equally to online interactions - they can be just as stressful. Pace yourself and get external support to build your social-confidence. You are not odd. This is normal and social anxiety is common amongst entrepreneurs.

Engaging with others is crucial to catch business opportunities. But this engagement should not be selfish oriented. You have to take time analysing how these interactions could benefit each party and make sure that you really can add value to others expectations.

Building a robust network as a consultant hinges on frequent engagement. Regularly stay in touch through emails, calls, or coffee meet-ups to show you value the relationship. Be active in industry events and online communities to maintain visibility and share your expertise. Consistently provide valuable content via newsletters or social media to keep your network informed and engaged. Focus on quality interactions—listen actively, respond promptly, and show genuine interest. This frequent, meaningful engagement turns connections into lasting relationships, driving referrals and growing your consultancy business.

More than just making contacts, it's important to develop and maintain relationships. This means engaging in meaningful conversations, offering help when possible, and showing genuine interest in the needs and successes of others. Use the maxim: "BE INTERESTING, NOT SELF-INTERESTED."

Networking in itself is an art of cultivating and nurturing relationships. Merely building a connection does not establish respect, credibility, or robustness. It is more of a give and take relationship. As a consultant, one should always strive to offer value to build a stature. This could be through insightful advice, help in a tough situation, introduction to a wider network or perhaps sharing resources. People are most likely to appreciate the gesture and offer something in return or assistance in the future. This also strengthens your reputation as a thought leader in your field.

Produce value, don't offer. If you have it - your 'network' partner will recognise it easily. Think deep, act according to your values and goals - and you'll get the results you're looking for.

Building a strong network as a consultant revolves around offering value. Share your expertise freely through insightful content like blog posts, newsletters, and social media updates. Provide actionable advice and industry trends that your contacts can use to achieve their goals. Be generous with your knowledge during discussions at events or in online communities. Offering value isn't just about information; it's also about genuine support. Help your contacts solve problems, make introductions, and offer your assistance where needed without expecting immediate returns. This selfless approach reinforces your reputation as a trusted advisor and naturally draws referrals, strengthening your consultancy business. Be go giver - not go taker!

So this will tie into # 5 as well, but personalizing your connections is key 🔑 to nurturing and eventually landing clients! One of the biggest things I HATE about LinkedIn many times is the impersonal, transactory connections. You see them too, don't lie 🤣. I get so many messages from people who are trying to sell me something without really diving in to gather key information (likes, dislikes, communication preferences, accomplishments, etc.) You don't want to be the guy/gal who lumps all their connections together, because we don't all want/need the same things. Take time to LEARN your connects, so when you do communicate with them (email, whatever) it connects with THEM. Not their roles nor perceived value, but THEM (the person)

Start networking as You - so you don't need to personalise anything. Are you a Person? Guess so. Are you considering your 'networking' partner as a Person? Hope so. No need to fake personalisation. Just try (:

Go beyond generic interactions by remembering and acknowledging important details about your contacts—their milestones, interests, and challenges. Customized communication shows you genuinely care and pay attention, making your interactions memorable. Tailor your approach to each individual, sending personalized messages, and offering solutions that address their specific needs. During meet-ups or calls, engage in meaningful conversations that build deeper rapport. Personalizing connections isn’t just about adding a personal touch but about showing genuine interest and understanding. This strengthens trust and fosters lasting, loyal relationships, encouraging referrals and boosting your consultancy business.

Agree wholeheartedly, relational vs. transactional. Gone should be the days of ticking off a box or collecting widgets. Success is not just amassing contacts but also the interests, the views, the authenticity of reciprocity.

Este enfoque destaca una verdad crucial en el networking: la calidad de las conexiones supera la cantidad. Al centrarte en conocer genuinamente a las personas en nuestra red, demuestras un interés auténtico que trasciende los beneficios profesionales inmediatos. Personalizar la comunicación no solo muestra consideración, sino que también fomenta relaciones más profundas y duraderas, lo que naturalmente puede llevar a más referencias y oportunidades. El punto es enfatizar la importancia de construir una red basada en el respeto y el interés mutuo, algo esencial en un mundo dominado por conexiones digitales superficiales.

I think effectively follow up after a meeting, it is recommended to send your follow-up email within one week. This timing helps maintain the momentum of the discussion and keeps your interaction top-of-mind for the recipient.

After meetings, events, or even casual conversations, reach out promptly to show that you value the interaction. A quick thank-you note or a follow-up email can leave a lasting positive impression. Follow-ups should be more than just a courtesy; they should add value. Recap important points discussed or share useful resources and next steps. Personalize your messages to reinforce the connection made. By staying in touch regularly, you keep the relationship warm and top-of-mind, making it easier for your contacts to refer you to others. This consistent effort in following up nurtures trust and helps grow your consultancy business through stronger, more reliable networks. Note: be authentic and enjoy your journey.

📣 Digital leadership is a strategic tool to network your ambition! 📣 With your #website as your hub and social media as your distribution channels, leaders must curate a personal brand through sharing their #voice, #value, and #visibility! 🔥 Leveraging digital leadership will also position you for success in the future with various partnerships and collaborations that accelerate results! 🔥 #LeadLoudly #bold #courageous #leadership #digitalleadership

You need to leverage technology, but also leverage your skills. If your team of consultants is great at building connections and providing better service, you need to market that. Its not really the tool that makes the builder its how the builder uses the tools. Sometimes clients slip through the cracks in the technology offered by consultants, your job is to make sure that doesn't happen

It is imperative to ensure the solutions offered and expertise is well defined and projected consistently through social media, conversations, references and in niche forums. The need for a consultant is not continuous and it’s important to be thought of as a thought leader at the right time.

Don't overlook the power of building up your contacts within their organizations. Take the time to understand the deliverables that your clients are expected to hit within their team. Build your solutions to align with their goals and metrics. You will truly become a partner when your success results in your client's success. This is the strongest bond you can create with your network.

In my view honesty purpose reciprocity can help in creating trust which leads to build relationships and increase network Collaborate with other networks within the organisation by providing scare resources while create dependency Take initiative Be the first mover to come up with an effective solution to the challenge faced by various departments Make a direct appeal this all will leads to building a coalition and expand network sideways upward and downward

Organic platform for interacting marketing program. Exerts business dynamics and opportunities those are fairly shared with technology and intelligence.