Here's how you can excel in the Medical Sales industry as an executive.

O conhecimento do produto, da região a ser trabalhada e a cultura que está instalada na empresa, te dá notoriedade para elaborar as estratégias necessárias para atuação da empresa

To succeed as medical executive, be a master of the pharmaceutical market and in the entire lifecycle of pharmaceutical products—from discovery, research, and development, to clinical trials, regulatory approval, marketing, and post-market surveillance. Have deep understanding of the regulatory requirements in key markets. Stay updated on the market trends, the impact of generic drugs, biosimilars, and new therapeutic areas. Understand market access strategies, pricing models, and reimbursement mechanisms. Master the details of products, competitive benefits and clinical applications. Profound understanding of medical terminology, disease states, and treatment protocols. This enable having meaningful conversations with HC professionals.

1-Make sure you know the patient's journey within the healthcare system private and public 2- Establish a corridor between speakers 3- Share your informations to your collegues, contribute to their success

The keystone for a medical sales executive is to build long-term relationships with HCPs and relative stakeholders. Understand their needs and concerns and tailor your solutions accordingly. Develop a strong network within them including doctors, nurses, pharmacists, and hospital administrators. Attend industry conferences, and events to expand your network. Be honest and transparent in your engagements. Gaining trust of healthcare professionals is crucial for long-term success. Articulate a compelling value proposition for your products and focus on how they improve patient outcomes, reduce healthcare costs, or offer unique benefits. Build relationships with KOLs who can influence prescriber behavior and advocate for your products.

Consultative selling is less effective in 2024 and beyond. Prospects have figured out how to respond and put up a wall of resistance. The only effective way of selling now is either using Emotional Pulling Dialogue or Nuero-emotional Persuasion Questioning. Buyers’s Resistance is at an all time high and relationship selling isn’t even working anymore. Just look at the numbers of closed sales from sales reps who brag about all their relationships at a prospect’s business. When neuro-emotional persuasion Questions or Emotional Pulling Dialogue is used… the rate of customer engagement and adoption sky rockets compared to consultative or relationship selling.

Trazer para a realidade do cliente questões acessórias de preço, questões praticas de uso e o melhor uso do produto na unidade com sua eficiência e eficácia comprovada por laudos técnicos.

Nowadays technologies take very important role in all areas and of course in medical sales. Be expert in the use of CRM system which helps to track interactions, manage relationships, and identify opportunities for follow-up. Utilize data analytics to understand market trends, customer behavior, and sales performance. This can help in targeting the right customers and optimizing your sales strategy. Welcome digital tools for virtual meetings, webinars, and remote product demonstrations. This is increasingly important in a post-pandemic world where face-to-face meetings may be limited. Stay adaptable and be willing to change your approach as new products, regulations, and technologies emerge.

To excel in the medical sales industry as an executive, it is important to continuously hone your skills, stay up-to-date on industry trends, and build strong relationships with clients and key stakeholders. Effective communication, negotiation, and problem-solving skills are essential in this fast-paced and competitive field. Additionally, a deep understanding of the products and services you are selling, as well as the ability to tailor your approach to meet the specific needs of each customer, will set you apart from the competition. Networking, attending industry events, and seeking out mentorship opportunities can also help you stay ahead in the medical sales industry as an executive.