Here's how you can expand your entrepreneurial ventures using social media and online platforms.

Um elemento importante para a construção da sua presença é o ritmo. Comprometa-se a publicar com uma frequência rítmica. Manter a cadência e a consistência é muito melhor do que começar com todo ânimo e parar. Lembrar sempre de que as redes são sociais, portanto, é essencial dar mesma atenção para sua audiência, que você gostaria de receber.

An online profile is important especially on platforms like Instagram and TikTok. Particularly content like “The making” or “Behind the Scenes” are crucial nowadays because consumers and more and more conscious of how the products are made, who makes them, and where they are made.

It is highly recommended you start building your brand on two separate social media platforms. Say LinkedIn and Instagram: LinkedIn is mostly required for connecting with industry based people and getting clients directly. The more you post industry based content related to employees, employers and clients in general the more you get similar projects and business. But Instagram is more for creating creative portfolios, customers, understanding what they like, what they don't like, interacting with them to make more sales through page or website Linked to it. The more you create different styles here, the more variation to your portfolio is available to your client and they can reach you for more ideas or say a new product altogether.

Developing a content strategy is crucial. Mix it up with product showcases, fashion tips, industry news, and personal insights into your design process. This keeps your audience engaged and coming back for more. Use analytics tools to see what works best and plan your posts to maintain a consistent presence. Variety and consistency keep your brand in the spotlight and your followers hooked. Keep it fresh, keep it real, and always deliver value.

Acredito que, atualmente, publicar informação virou commodity. Eu aconselharia a pensar em conteúdos que gerem conexão, que faça com que seu público se identifique.

The market is no longer straight forward. People don't like only pictures of outfits, simple videos and sales pamplets. Customers value your profile more if you're showing them the process, how to style, how to look different yet simple, which outfits are for the office, which are fancy, which are for occasions and which are casual wear. These questions are very simple questions but they cross our mind very often and customers now look forward to this information everywhere. So the more you provide these kinds of content, engaging ideas, information, tips and tricks, the more likely they are going to follow your account.

Posicionar-se nas redes sociais, não só te aproximam do seu público, mas também ampliam sua visibilidade de forma a trazer projetos e parcerias interessantes.

Expand your entrepreneurial ventures through online networking by engaging with industry peers, influencers, and potential collaborators on platforms like LinkedIn and industry forums. Participate in webinars, virtual conferences, and online workshops to build relationships and exchange ideas. Leverage social media groups and chats to share insights and seek partnerships. By nurturing a robust online network, you can access new opportunities, gain industry knowledge, and amplify your fashion business's visibility and influence in the digital landscape.

Expand your entrepreneurial ventures through e-commerce integration by leveraging social media and online platforms. Build a strong brand presence on platforms like Instagram and TikTok to showcase products creatively. Utilize targeted ads and influencer collaborations to reach wider audiences. Implement user-friendly websites with secure payment options for seamless customer experiences. Regularly engage with customers through interactive content and customer service channels to foster loyalty and drive sales. This digital strategy enhances visibility, boosts sales, and scales your fashion business effectively in the competitive online market.

No matter how much you create content and post regularly if you don't know what is working for you and how much it's relevant to the customers you have, you are not going to make sales. Use social media. Utilise it. Research it. Read about it. Learn it. Master it. Do whatever you have to do, to make sure you understand how its analytics are working, how you are going to connect with the audience and at what time, which contents are working and which are not, Understand why they're not working and rework on it. The more you work on these things even your simple contents will bring sales to you.

O que não é medido não pode ser melhorado. Analisar seu desempenho vai te ajudar a conhecer seu mercado e trazer insights que garanto que vão te surpreender!

Expand entrepreneurial ventures through social media and online platforms by leveraging analytics insights. Use tools like Google Analytics and social media analytics to understand audience behavior and preferences. Optimize content and marketing strategies based on data-driven decisions to enhance engagement and conversion rates. Track ROI, customer acquisition costs, and lifetime value to refine campaigns effectively. This analytical approach ensures targeted growth, improves decision-making, and maximizes the impact of your digital presence in scaling your fashion business.

Encontrar a sua linguagem com certeza te coloca em lugar de destaque. No entanto, acredito que este é o maior desafio. Encontrar a linha tênue que divide as tendências e os gostos da sua audiência e equilibrar com “seu jeito de fazer as coisas”. Como conseguir isso? Testando muito, acertando e errando.

Constantly learn new things, apply that knowledge and create new products! It is extremely important that we do not stop where we are and keep learning new things. There are always new things in the market. People are always creating something new. But if you don't know what that is and how that is done Little by little and don't try to learn that new skill set, then those products eventually might dominate the market and you might be left behind. So irrespective of whichever field you are in, know your market, know what people are learning new, take part in conversations, research new brands, learn what they're bringing new to the table and learn from it to grow more.