Here's how you can harness creativity to craft impactful marketing strategies for medical products.

To understand customers' needs well regarding medications, we must first clarify who the customers are. The patients are the direct customers for a medication, as they will take it to achieve the good health outcomes they need. Doctors make the decision to prescribe this medication to patients based on complex considerations, such as evidence, experience, and messages from various marketing campaigns. Nurses carry out medical orders from doctors to administer the medication to patients. Marketers should dive deep into patients' needs to develop a value proposition of their medication offer patients, and generate evidence to convince doctors that their medication meets their patients' needs. It is a complicated thing...

Not only for medical fraternity , this impact be applied on every people. Just find out his/her painful vain and weakness point ।

Aunque no lo crean, la creatividad tiene su lugar en la industria médica donde normalmente la seriedad y la precisión son primordiales. La magia del storytelling es un arte, hay algunos aspectos clave que nos permiten aprovecharlo al máximo. Las personas se conectan con historias y no solo con información. Comparte historias de pacientes reales que se han beneficiado de tus productos o servicios, despierta emociones como la esperanza, la empatía y la gratitud. Detrás de cada producto médico hay un equipo de personas apasionadas, comparte sus historias, muestra el lado humano de tu marca y conecta con los pacientes a nivel emocional.

Storytelling in medication sales aims to effectively and precisely deliver key messages to diverse audiences including patients, doctors, nurses, pharmacists, and other healthcare professionals. Even with diverse audiences, it is crucial to ensure that all messages delivered are consistent with the positioning of the medication that a company offers to its target patients. The messages to be communicated can be stated in different way according to specific audiences' concern. For instance, doctors are interested in the efficacy and safety of the medication, while nurses care about its convenience of administration, and pharmacists prioritize its pharmacoeconomic features.

Actually I disagree with this If your marketing strategy and planning is well and have optional plan for fail first plan you don't need to make any fake story ।

Yes , this is helpful and obviously a powerful strategy Visual convert in revenu In lay language jo dikhta hai wo bikta hai । If customer see your brand visibility every day or ulternate day , in starting he ignore , ignore and ignore but after some time he think about your brand's and purchase ।

Positioning a medication that a company offers to its target patients is sometimes a challenging task. Nowadays, the pharmaceutical market is saturated with numerous similar medications, resulting in reduncdant communication of similar evidence. It is always important to differentiate a medication from its competitors. I once changed an anti-CD19 monoantibody to a value proposition of "dual-effector cells depletion" from "B cell depletion" to differentiate it from numerous anti-CD20 monoclonal antibodies successfully. This medication has been successfully launched, with perfect sales growth.