Here's how you can master networking at accounting industry events and conferences.

Networking is an essential skill for professionals in the accounting industry, and industry events and conferences offer prime opportunities to connect with peers, mentors, and potential clients. By engaging with others in your field, you can exchange valuable insights, stay updated on industry trends, and open doors to new career opportunities. Understanding the nuances of effective networking can set you apart and help you develop meaningful professional relationships that can significantly impact your career trajectory.

1 Plan Ahead

Before attending any accounting industry event or conference, it's crucial to have a strategy. Research the event schedule, identify key speakers, and pinpoint sessions that align with your interests or areas where you seek growth. Set clear networking goals such as meeting potential mentors or learning about specific accounting technologies or regulations. Preparing an elevator pitch about your background and professional interests can help you initiate conversations confidently and leave a memorable impression.

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Vaishak Parambath

Accountant @ Resources Mena Tax Consultancy | Professional Skills, Periodicals, Job Skills
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At the Accounting & Finance Show in Dubai, I researched sessions on new technologies and key speakers. I prepared a short introduction and aimed to meet mentors. This helped me confidently approach a senior accountant, leading to valuable advice and a LinkedIn connection. During one session, I learned about the latest accounting software which I later implemented at work, improving our efficiency. By planning ahead, I made valuable connections, gained new knowledge, and had a productive and rewarding experience.

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2 Make Connections

At the event, focus on making genuine connections rather than collecting business cards. Engage in meaningful conversations by asking open-ended questions and actively listening to the responses. This approach not only allows you to learn more about others' experiences and perspectives but also demonstrates your interest in them as individuals. Remember to be approachable, maintain eye contact, and be mindful of non-verbal cues to foster a comfortable and engaging interaction.

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Vaishak Parambath

Accountant @ Resources Mena Tax Consultancy | Professional Skills, Periodicals, Job Skills
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At the Accounting & Finance Show in Dubai, I focused on making real connections. Instead of just handing out business cards, I engaged in deep conversations, asking open-ended questions about others' experiences and insights. I made sure to listen actively and show genuine interest. During one interaction, I met a CFO who shared valuable advice on career progression and offered to introduce me to other industry professionals. By being approachable and engaged, I not only gained useful insights but also built lasting professional relationships that have continued to benefit my career.

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3 Follow Up

After the event, following up is key to solidifying the connections you've made. Send personalized emails or LinkedIn messages referencing specific discussions you had, and express your interest in keeping the conversation going. Offering to help or share resources related to the topics you discussed can also be a great way to add value to your new connections and encourage a mutually beneficial relationship.

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Vaishak Parambath

Accountant @ Resources Mena Tax Consultancy | Professional Skills, Periodicals, Job Skills
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Following the Accounting & Finance Show in Dubai, I made sure to follow up with the people I met. I sent personalized LinkedIn messages referencing our conversations and expressed my interest in staying in touch. For example, I shared an article on the latest accounting software with a senior accountant I met, which led to further discussions. By following up, I was able to strengthen these connections. One of them even referred me to a valuable professional development opportunity. This follow-up process helped turn initial meetings into lasting, beneficial relationships.

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4 Stay Engaged

To maintain the network you've built, stay engaged with your contacts throughout the year, not just during events. Share relevant articles, congratulate them on professional achievements, and reach out occasionally to catch up. This continuous engagement helps keep your relationships active and shows that your interest in them extends beyond personal gain.

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5 Be Visible

Enhance your visibility within the accounting community by actively participating in discussions, both in person and online. Join accounting forums, contribute to conversations on social media platforms, and consider writing articles or blog posts on topics you're passionate about. This not only showcases your expertise but also makes it more likely for others to seek you out for networking.

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6 Offer Value

Always look for ways to offer value to your connections. Whether it's providing insights into a complex accounting issue or introducing them to another professional who could help with their needs, being a resource for others will make you a memorable and appreciated contact. When you focus on what you can offer rather than what you can get, you build stronger, more genuine relationships in the industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can master networking at accounting industry events and conferences.

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1 Plan Ahead

2 Make Connections

3 Follow Up

4 Stay Engaged

5 Be Visible

6 Offer Value

7 Here’s what else to consider

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