Veja como você pode maximizar o upselling e o cross-selling de produtos automotivos.

Consulting automotive dealers to win lies in the data for forecasted results going forward. Single source first party data outside the DMS managed with AI and automation can be tremendously helpful in moving transactional buyers deeper in the funnel into transactions. With margin compression back dealers need assistance to lower cost of sale to effectively sestain the bottom line in sales and fixed operation conversions. Introducing this product to the dealer is second only to training them, as you have a forecasted advantage in the results. The consultative move should gain revenue through production, and assist in decreasing costs as the technology of today should allow excess overhead relief to be removed in many of these situations.

Building a deep long term with your customer you must get into his daily habits, communities, personal behavior basically becoming a companion. You can do this by always engaging with your customer a quick call or a birthday wish or an invitation for an event could do the job, with time you will become his companion not sales at this time whenever you offer him an extra service or product he will trust you & you will be able to offer him the most relevant service/product out of truly knowing him/her.

Maximizing upselling and cross-selling of automotive products involves several strategies that focus on understanding customer needs, leveraging data, enhancing the customer experience, and training your sales team. Here are some effective tactics Understand Customer Needs and Preferences Customer Profiling: Use data to build detailed profiles of your customers, including their purchase history, preferences, and behaviors. Personalization: Tailor your recommendations based on customer profiles. Personalized offers are more likely to be successful. Leverage Data and Analytics CRM Systems Use customer relationship management (CRM) systems to track interactions and identify opportunities for upselling and cross-selling.

The reliability of branded parts, uniquely constructed to meet automaker specifications, instills trust in customers that their vehicles will remain well-maintained or repaired over time. This long-term brand commitment is particularly crucial for premium vehicles such as Porsche, Ferrari, Lamborghini, and others. There is no alternative trust route for these premium brands. For class C or B vehicles, some automakers offer aftermarket brands that lead among specifications with automaker-brand warranties and competitive pricing. However, reliability outweighs price in importance, fostering customer loyalty and driving sales." This revision maintains the original meaning while improving clarity and flow.

Tiered Subscription Models: Offer basic, premium, and enterprise levels of your automated product, with additional features at each tier. Feature Unlocks: Provide a "freemium" model where users can unlock advanced features or increased usage limits for a fee. Integration Upsells: Offer paid integrations with other popular tools Usage-Based Pricing: utomatically upgrade plans based on increased usage. AI-Powered Personalization: Use machine learning to analyze user behavior automatically suggest relevant upgrades or add-ons. 6Automated Onboarding Sequences: Create a series of emails or in-app messages that introduce premium features

Build a community and a sense of pride. I have generated different upgrades and upsells when I have a better connection with the customer. As simple as dedicating a part of your budget (time and money) to listen, share moments and build relationships. Thanks to this simple actions that should be standard in any brand, CHIREY can climb up in the market share. My reward is not the sales, but the joy of having them enjoy every step of the way with the brand.

The key thing to bear in mind is the emotional state of the customer. Buying a car is a significant financial decision and your client is going to naturally feel anxious about a) getting financing and b) being able to service the debt and maintain the vehicle with relative ease. Focus on getting the customer the best possible terms and then if there is wiggle room in the budget, look to add on features. It is better to leave some money on the table so your client has a more manageable payment, the premise being the customer will be likely to recommend you to their circle of influence which leads to more selling opportunities.