Here's how you can network and build relationships with potential clients in Content Strategy.

Online presence is your entire career these days. Social media platforms specifically LinkedIn is like a stage you can perform your talent on. Why to do so? You are in the eyes of hundreds of thousands of recruiters at once. What more can you wish for? Today is the right time to update your profile and shine like a diamond. Cherry out!

Use a high-quality, professional headshot. First impressions matter. Craft a compelling headline that highlights your expertise and value proposition. Write a clear and engaging summary that outlines your skills, experiences, and professional interests. Write articles, post updates, and create multimedia content that showcases your knowledge and opinions. This can include blog posts, videos, infographics, or podcasts.

Online Presence is your first introduction and we all have to agree on that. If you don't know how to portray well yourself online then it will be very hard to find what you deserve. So take online presence as a way to communicate your skills, portfolio, and your attitude.

That's the point where most of us lack i.e. "Engagement". Now when we talk to brands or companies they all face the same problem and the reason is "Sales oriented Content". Take online presence and platforms as a way to communicate with your audience first, to know what they prefer, what they like, be a part of them first. And eventually a better oriented communication will give you better Engagement and along a better results in long run.

People think attending networking events is purely a sales opportunity where your primary goal should be to pitch your services and secure clients immediately. But the reality is when you attend these events, focus on building rapport rather than aggressively promoting your services. Demonstrating genuine interest in others' work and engaging in meaningful conversations fosters trust and mutual respect. This approach helps establish a network of contacts that may lead to client referrals or partnerships over time. Authentic connections and shared knowledge are the foundations of successful networking, ultimately leading to more sustainable and rewarding business relationships.

This is one of my favourite now. Personal Branding is important. People don't invest in brands or companies they invest in owners and the cultures and same goes people don't hire CV's or Portfolio they hire attitudes. So what you have to do is along with sharing your personal achievements, skill sets, portfolio etc share yourself as well. Personal Branding is more of a "You Oriented".

Showcase Expertise: Share your insights and success stories on social media platforms and professional networks like LinkedIn. Engage in Industry Events: Attend webinars, conferences, and networking events to connect with potential clients and industry peers. Content Creation: Publish articles, blogs, and case studies that highlight your skills and expertise in content strategy. Build an Online Presence: Maintain an updated and professional website or portfolio showcasing your best work and testimonials. Follow Up: Establish and nurture relationships by following up with new contacts, offering value, and staying in touch.

There's a term that a call back is better than a force sale. Follow up is the most important factor that most of the companies ignore as because most of us believe about short span kinda things. Yes its fast out there, commercial advertisements and sales are a fast process but a better sale with a better process will give you a long term business. What Follow up will gives you? A better oriented sale, a better client connection, the opportunity to have them as a returning buyer etc etc. And also follow up always creates a trust relation as you know better about Lead's requirements.

Provide updates on industry trends, changes in algorithms, or new tools and techniques. Create a newsletter or blog series that keeps your network informed. Conduct a brief review of their existing content strategy. Identify key strengths and areas for improvement, providing a high-level overview of what could be enhanced. Offer insights into how their competitors are performing and suggest strategies to outperform them.

Social listening. Pay heed to what your potential networks talk about and accordingly connect with them to with super niche solutions that are designed to solve their specific problems.

Create a professional website that highlights your services, showcases case studies, and includes a blog where you share valuable content related to content strategy. Join LinkedIn and Facebook groups related to content strategy. Share your knowledge and engage in meaningful conversations. Offer free consultations to potential clients. This allows you to demonstrate your expertise and understand their needs better.