Here's how you can shape candidate perception through a creative employer branding approach.

1 Define Values

Your company's core values are the heartbeat of your employer brand. To attract candidates who will thrive in your environment, you must first clearly define what your company stands for. These values should be more than just words on a website; they need to be lived experiences that every employee can attest to. Reflect these values in every aspect of your branding, from job postings to social media content. This authenticity will resonate with like-minded candidates who share your ethos and are more likely to be engaged and committed employees.

2 Visual Storytelling

In a world where visuals can speak louder than words, using imagery effectively is key to standing out. Create a visual narrative that showcases your company culture, office environment, and team dynamics. This could be through behind-the-scenes videos, employee testimonials, or virtual tours of your workspace. By giving candidates a visual taste of what it's like to work with you, you're not only providing transparency but also tapping into their imagination, making the prospect of joining your team more tangible and enticing.

3 Engage Online

Social media is your ally in shaping perceptions creatively. Use platforms like LinkedIn, Twitter, and Instagram to share stories that highlight your company's uniqueness. Engage with your audience by sharing industry insights, celebrating milestones, and recognizing employee achievements. This not only shows that you value your staff but also builds a narrative of success and growth that potential candidates will want to be a part of. Remember, every post is an opportunity to reinforce your employer brand and connect with future team members.

4 Employee Advocacy

Your employees are your best brand ambassadors. Encourage them to share their experiences and what they love about working for your company. When candidates see real people advocating for your brand, it lends credibility and authenticity to your message. Create a program that makes it easy for employees to share content across their networks. This grassroots approach can significantly expand your reach and positively influence candidate perception by providing an insider's view of your company culture.

5 Creative Content

Content is king, but creativity is the ace in employer branding. Develop unique content that can capture the essence of your company in an engaging way. This could be through interactive job descriptions, gamified recruitment processes, or even an original web series featuring your employees. The goal is to create content that doesn't just inform but also entertains and engages potential candidates, setting you apart from competitors and making your company a desirable place to work.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?