Here's how you can showcase your creativity as an Agribusiness professional.

En el trabajo deberiamos prestar mucha atencion a lograr entender el movimiento de la empresa nueva y ver que los motiva y que espectativas tienen. Segun mi experiencia escuchar y observar son el mejor amigo para luego poder opinar y aportar nuestro conocimiento a la misma. El profesionalismo es quien nos llevara al triunfo siempre y cuando sea dentro de la etica y la logica del negocio en particular.

Dentro da sociedade é responsabilidade de todos em buscar alternativas energéticas e assumir o compromisso com as novas gerações. Além disso nossa participação junto as companhias é fazer dela uma condição perpetuada de sustentabilidade para a saúde financeira da companhia e acentuar e concretizando suas ambições e perspectivas futuras, sobrevivência num mundo empresarial está fortemente relacionada com a busca de novas fontes energéticas. A ciência, as universidades, o Estado e entidades jurídicas, todos, têm que assumir o compromisso da sustentabilidade energética. Individualmente ao assumirmos o protagonismo neste tema, tomamos medidas que realmente são efetivas, concretas, cujos resultados são percebidos por toda a sociedade.

Uma das formas de resumir às competências e perspectivas, é sempre trabalhar arduamente e com responsabilidade de forma eficaz. Desenvolver habilidades técnicas e interpessoais. A perspectiva no trabalho, por outro lado, está relacionada à maneira como indivíduo vê seu papel e contribuições dentro de uma organização, o que pode influenciar sua motivação e satisfação profissional. Experiência no trabalho e sua utilidade, podemos dizer que as experiência passadas de um indivíduo desempenham um papel crucial no desenvolvimento de competência, um exemplo disso alguém que trabalhou em diferentes e projetos terá uma perspectiva única sobre como abordar novos desafios.

Uno de los grandes pain points de las compañías agroindustriales es la poca y/o escasa visión que su board / directivos tienen sobre el agro (nacional e internacional), dejando ir muchas oportunidades en el corto y largo plazo. Si supieran y entendieran que la mayoría de sus materias primas se originan en el campo, con las herramientas correctas (humanas y tecnológicas) pueden capturar beneficios, agregar valor y minimizar riesgos de abasto.

In the dynamic world of agribusiness, diversification is crucial for staying competitive and meeting evolving market demands. By exploring new products beyond traditional crops, agribusinesses can unlock new revenue streams and demonstrate adaptability. Diversification is a pathway to sustainable growth and innovation. By embracing new market trends and expanding their product range, agribusinesses can tap into emerging markets and meet consumer demands. This enhances profitability and reinforces a commitment to adaptability and forward-thinking practices. In an industry marked by constant change, diversification is key to long-term success.

While innovation in agribusiness through technologies like precision farming tools is valuable, it's also important to consider the diverse contexts and needs of agricultural practices globally. Sometimes, traditional methods and indigenous knowledge offer unique solutions that may be overlooked in the pursuit of high-tech solutions. Emphasizing local wisdom and community-driven approaches can foster sustainability and resilience, especially in regions facing environmental or economic challenges. Balancing innovation with respect for traditional practices ensures a holistic approach to agribusiness that embraces both creativity and cultural diversity.

Diversify to thrive. Think beyond traditional crops—consider organic produce or specialty grains. This not only taps into new markets but shows you're keen on consumer trends and adaptable. Whether it's adding niche products or experimenting with farm-to-table concepts, creativity in diversification sets you apart.

Diversification in Agribusiness allows for availability of options to both the consumers and producers on matters markets. While different market niches have different demands, these can always be attained when diversity is adapted and practised in the different set ups.

5 Tier Agribusiness I tend to focus on five-tier crops, especially in Africa, South America, and parts of Asia, because there is minimal governmental intervention if something goes wrong. 1st Tier: Human Consumption 2nd Tier: Animal Consumption 3rd Tier: Pharmaceutical Uses 4th Tier: Bio Uses 5th Tier: Synthetic Uses This gives small-scale farmers wiggle room and access to multiple markets in case of drought, insect issues, diseases, etc. I normally avoid crops that fit into only one or two markets, unless they are considered staple foods or traditional crops, which means they always have a market. The tiering process has been a part of our embracing innovation over the years.

In modern agribusiness, sustainability is a pivotal concern. Addressing environmental challenges with innovative solutions bolsters the planet's health and appeals to eco-conscious consumers. Incorporating sustainability is both an ethical imperative and strategic advantage. By implementing water-saving irrigation, utilizing renewable energy, and developing closed-loop systems, agribusinesses can reduce their environmental footprint. These efforts contribute to planetary health and meet consumer demands. As the industry moves towards a greener future, sustainability will remain a key differentiator for forward-thinking agribusinesses.

No agronegócio moderno, a sustentabilidade é vital e pode ser um diferencial. Implementar técnicas como irrigação eficiente, usar energia renovável ou reaproveitar resíduos são formas de enfrentar desafios ambientais. Focar na sustentabilidade não só ajuda o planeta, mas também atrai consumidores que valorizam a responsabilidade ambiental.

Eco-Friendly Practices: Implement sustainable farming practices such as crop rotation, cover cropping, and organic farming to maintain soil health and reduce environmental impact. Water Conservation Techniques: Utilize water-saving technologies like drip irrigation, rainwater harvesting, and soil moisture sensors to optimize water usage. Renewable Energy: Integrate renewable energy sources like solar panels, wind turbines, or biogas plants to power agricultural operations sustainably.

Sustainable practices are a great contribution to helping achieve the FAO SDGs by 2030. They are focused on reducing environmental impact, generating a positive social and economic impact. Clear examples are: The use of clean and renewable energy in irrigation equipment, implementation of regenerative soil agriculture and increased food production.

No matter what your are promoting, the best way to engage the community is to showcase first. population is more motivated when the have a real leader showing the way and presenting by the right manner the impact in the society and community well-being.

Farmer Cooperatives: Form or join cooperatives to share resources, knowledge, and market access, thereby strengthening the local agricultural community. Educational Workshops: Organize workshops and training sessions for local farmers on best practices, new technologies, and sustainable farming methods. Local Partnerships: Collaborate with local schools, businesses, and non-profits to create community gardens, farm-to-school programs, and other initiatives that promote local agriculture.

According to my experience, very effective practices that make a great contribution to the community are: Personal Connection: These events and activities create a personal connection between the farm and the community. People feel more involved and appreciated, which can translate into greater loyalty and support. Valuable Feedback: Direct interaction with the community provides immediate feedback on your products and practices. Education and Awareness: By educating the community about agriculture and the importance of sustainable practices, Brand Positioning: These activities position you as a leader and innovator in the agroindustry

Reconheço a importância do engajamento com a comunidade no agronegócio. Organizar eventos como dias de campo, workshops e passeios pela fazenda não apenas nos permite educar as pessoas sobre práticas agrícolas e o ciclo de produção da soja, mas também fortalece os laços com nossos vizinhos e clientes. Além disso, esse engajamento proporciona um valioso feedback, que nos ajuda a adaptar nossos produtos e serviços às necessidades locais. Ao demonstrar que valorizamos nossa comunidade e estamos comprometidos em ser parceiros ativos em sua jornada agrícola, fortalecemos nossa marca e construímos relacionamentos duradouros baseados na confiança e na colaboração.

Craft a unique brand story that highlights your values and products. Use social media and local markets to reach a broad audience. For example, share behind-the-scenes farm stories on Instagram or host tasting events. Creative marketing sets you apart and builds a loyal customer base.

Brand Development: Create a strong brand identity for your agribusiness with unique packaging, a compelling story, and a recognizable logo. Digital Marketing: Leverage social media platforms, a professional website, and e-commerce to reach a broader audience and market your products directly to consumers. Engaging Content: Develop engaging content such as blogs, videos, and infographics that highlight your farming practices, product benefits, and success stories.

In agriculture products are the same. Producers are oblige to bring an additional value to make clients and final costumers focused on their products neither the others. The marketing appear as an asset to achieve from the design of the good itself, to the go to market strategy. the clients experience will help to maintain high level performance and adjust as soon as there is the need.

Desenvolver uma narrativa envolvente para a nossa marca, que destaque os valores e a qualidade das nossas sementes, é fundamental. Além disso, é essencial utilizar uma variedade de plataformas de marketing, desde as mídias sociais até os mercados locais, para alcançar públicos diversificados. Investir em estratégias de marketing criativas não apenas nos diferencia em um mercado competitivo, mas também nos permite construir uma base de clientes leais, que são atraídos pela identidade única do nosso negócio. Ao comunicar de forma eficaz os diferenciais das nossas sementes de soja e construir relacionamentos sólidos com os clientes, fortalecemos nossa posição no mercado e impulsionamos o crescimento do nosso negócio.

Conheço muitas empresas que se adaptaram ao Marketing voltado para o Agro e com certeza estão tendo sucesso, as empresas estão buscando desenvolver uma identidade de marca forte e única que ressoe com os valores e necessidades do seu público-alvo. Sendo autênticas sobre sua empresa ou cliente/fazenda destacando seu compromisso com a qualidade, inovação ou sustentabilidade.

Investing in education and research shows your creative edge. Attend agri-conferences, join workshops, or partner with research institutions to stay ahead. For instance, collaborating with a local university on sustainable practices keeps your business innovative. Continuous learning proves your dedication to growth in agribusiness.

Me dedico a la Asesoría, Consultoría, Docencia e Investigación en aplicaciones, análisis y desarrollo de Trazabilidad y GeoTrazabilidad, principalmente por ser Miembro del Grupo Técnico Funcional de Agricultura Familiar de la Organización de Naciones Unidas (ONU) para la Agricultura y la Alimentación (FAO) en la especialidad de Trazabilidad. Después de casi 25 años en el tema, es indiscutible la necesidad de seguir con capacitar, educar y tomar conciencia de lo que aporta cada eslabón de cada cadena alimentaria. Y al consumidor final, que exija que se aplique para saber de donde proviene, por su calidad, inocuidad, su certificación de origen, o simplemente ante un posible ReCall Alimentario.

Continuous Learning: Stay updated with the latest agricultural research, trends, and technologies by attending industry conferences, webinars, and training programs. On-Farm Research: Conduct on-farm research to test new methods, crops, and technologies, documenting results to refine practices and share findings with the community. Collaborations with Academia: Partner with universities and research institutions for joint research projects, internships, and access to cutting-edge innovations in agriculture.

Na Parte 1: Falamos do poder da Observação. Agora, vamos pontuar algumas coisas sobre (cont...): A Importancia de entender que o Processo constrói bases sólidas.(Parte 2) Assim, trabalhar, conduzir temas como um processo, no planejamento dos programas, projetos e sub projetos; na programação, nas ações de P&D&I; seja ela para a criação, adaptação e ajustes, validação, melhoria contínua, para atender demandas e necessidades, é fundamental na apresentação de soluções que levem um benefício. Algumas características a serem ressaltadas, em um profissional, que atua nesta área, é sua pró-atividade, disponibilidade, paciência, resiliência, espírito de urgência e equipe, sempre, oque não é pressa. A Paixão, sangue nos olhos, resultados e gestão.

Pesquisar é se inconformar com o que se sabe. Aquele que se contenta com o que se sabe hoje, não evolui no conhecimento e fica para trás, numa sociedade que busca cada vez mais os porquês das coisas. Na agricultura significa produzir menos de maneira menos eficiente e mais onerosa.

Some other ideas: collaborate with local chefs to create farm-to-table dining experiences or partner with schools for educational farm tours. These initiatives not only showcase your creativity but also strengthen community ties and offer fresh perspectives on your business. It’s about making your farm a local cornerstone and institution.

The Old Ways Aren't Working Pick one segment, family, or community, and focus solely on it. Stop trying to stretch your resources or dollars to give a little here or a little there just to feel good. Instead, concentrate efforts on lifting one family entirely out of poverty. Once they are stable, ask them to help you address another family's issues. Over time, you will have a network of people who understand poverty and how to overcome it, Including some resources to help. With Earth's population approaching 10 billion, we need new approaches to address the challenges we face because we are still using the same old techniques, as though there are 3 billion people on the planet and not 8 (currently).

Diversificação em produtos é mais fácil quando a agricultura é familiar, em larga escala fica mais difícil diversificar ou investir em tecnologia que não gere rentabilidade ou fica exposto a pragas. Como a área é maior o manejo é mais difícil e a carência de profissionais na área põem em risco a produção.

One thing I find useful is research and up skill Research what is trending and will remain in trend in the future and get skills or upgrade your skill in that area. Engaged self while waiting for an opportunity to showcase your educational and experience skills in relevant areas.

In an ever-changing world, resilience and adaptability are essential traits for agribusinesses. By staying flexible and open to change, we can navigate uncertainties and emerge stronger. This is where upskilling becomes crucial. By continuously enhancing our skills and knowledge, we empower ourselves to embrace challenges as opportunities for growth and innovation.