Here's how you can stand out in the industry by leveraging your creativity as a merchandiser.

Na era digital, a jornada do cliente começa no ambiente online, especialmente no mobile - o que chamamos de 'mobile first'. Isso significa que, quando um cliente chega a uma de nossas lojas físicas, ele geralmente está mais informado do que o próprio vendedor. Já pesquisou produtos, conferiu descrições, comparou preços e assistiu a vídeos de instalação. Portanto, é essencial manter seu ponto de venda físico atualizado e suas equipes alinhadas com o mundo digital. Esteja sempre à frente, proporcionando uma experiência integrada e informada para seus clientes.

Be bold and eye catching to draw consumers in. Show case the positives by celebrating them in your display. Remember convenience goes a long way.

Here's a translation of the text into Spanish: "Una lección aprendida sobre adaptarse a las tendencias es que es mejor siempre tener algo más creativo o innovador. Siempre hay que probar cosas novedosas hasta dar con lo que más sirva."

Adoptar una tendencia en el momento adecuado sobre todo en temas de materiales de importación, alguien encuentra un material, lo prueba y después todos quierne tenerlo, la cuesitón ahora es que los fabricantes marcan la tendencia atraves del contenido digital antes no habia WPC en ninguna parte y ahora todos lo importan, todos lo importan y deja de ser tendencia para pasar a ser parte del cátalogo de todos.

Don't be afraid to experiment with your merchandising techniques. Test out different layouts,, and lighting to see what works best. Monitor customer reactions and sales data to adapt your approach accordingly. This process of trial and error will not only refine your merchandising skills but also lead to innovative and effective displays that stand out in the marketplace. 2. Collaboration can spark creativity in merchandising. Work with artists, designers, or even customers to bring fresh perspectives to your displays. This could involve community art projects, limited edition collaborations, or customer design contests. all while showcasing your ability to merge different creative visions into a cohesive merchandising strategy

Definitivamente conocer a nuestro cliente nos ayuda a poder entender sus hábitos de compra y poder ofrecerle los productos correctos en el momento correcto, en mi experiencia es uno de los puntos más importantes para un mercadologo entender al consumidor y hacer una buena estrategia de merchandising

I have seen many merchandisers using social media to help develop their careers and help boost their brands visibility. Merchandisers from brands like Monster and Coca-Cola seem to really know their audience and play to that strength and it shows. Monster specifically has built an entire marketing campaign through their merchandisers social medias alone. I definitely feel like more companies could leverage this to help bring more brand awareness and authentic views to their brand.

Em uma das empresas em que trabalhei, nenhuma loja física era inaugurada sem antes ouvirmos atentamente os futuros clientes daquela unidade. Organizávamos mesas redondas de escuta e visitávamos as casas dos clientes para compreender suas reais necessidades, além de analisar diversos insights de dados quantitativos. Esse processo nos ajudava a concretizar cada nova loja física. Mais tarde, aplicamos a mesma abordagem ao lançar nossa loja e-commerce. Nada é mais valioso do que entender incansavelmente o que seu cliente espera da sua marca. Esse compromisso com a escuta ativa e a análise de dados foi fundamental para nosso sucesso.

Your product is as good as the audience. Presenting a collection or a product launch is expensive, make sure you know how to get the returns of investment- which is by showing it to the right audience. A beautiful wedding gown will have much potential sales in a bridal fair. Know your Target Customer.

In direct relation to knowing your audience, visual storytelling is the next big thing when it comes to drawing attention to your brand. This could be physically implemented by working with store managers to create unique and eye catching displays or through digital storytelling as well, by creating a photo of a display or video that plays to your audience and brand characteristics.

As a wholesaler, everything you do is with the retailers' best interest in mind (and consequently the consumer). In attending various trade shows, the display and merchandising were set up to do exactly that. These buyers are exhausted from days of walking around, planning, and spending for their stores. If they come to a booth where the color stories and vignettes are already there, not only do they feel more confident about the product itself, but they are also far more likely to place orders with larger quantities! When they can already visually see what the merchandise would look like in their own store(s), it excites them because they know it will excite the customer.

Minha experiência no setor de pisos e revestimentos trouxe uma perspectiva única. Decidimos sempre expor nossos produtos em ambientes que reflitam os sonhos dos clientes. Assim, em vez de apenas visualizar uma peça de porcelanato, o cliente pode imaginar seu futuro ambiente de obra completo. Essa abordagem transforma a experiência de compra, permitindo que os clientes visualizem e se conectem emocionalmente com o resultado final.

Según mi experiencia, es crucial ser proactivo y estar dispuesto a probar, probar, probar y probar. Siempre se aprende de los fracasos, que son muy útiles al innovar. También es fundamental escuchar a los consumidores, ya que siempre aportan nuevas ideas.

Experimenting is important when it comes to finding the best way to do things in the merchandising world. I remember reading Sam Waltons book and he talked about how Walmart always experimented with their merchandising displays. He felt this gave them an edge over their competition and even had some experimental displays create such a buzz for a product that they single handedly helped in making the company that made the product successful. I think it’s safe to say that if Sam Walton is a promoter of experimentation in merchandising, we should all be finding ways to do the same.

Según mi experiencia, crear una línea intervenida por artistas, pintores o creativos que aportan una visión diferente al producto, está de moda y es muy bien recibido.

It is a myth that merchandisers don't need to be creative! Infact, standing out in the industry as a merchandiser requires leveraging your creativity effectively. Begin by staying ahead of trends and incorporating unique, innovative ideas into your strategies. Use visual storytelling to create compelling and memorable product displays that capture customer attention. Experiment with different layouts, colors, and themes to keep the shopping experience fresh and engaging. And most importantly, Collaborate with other creative professionals like designers and product developers to gain new perspectives and insights. By continuously pushing the boundaries and thinking outside the box, you can create a distinctive brand presence for yourself.

Collaboration is key to success, this is very true especially for a start up brand. As a fashion Designer and Business man , my goal is to launch a product line that truly represent who I am as an artist. However, the fashion industry is big and competitive and the smartest way to break in is to have a great collaboration with other known and established brands. This will lead to a high brand recognition and sales growth. As a merchandiser, a lot of times we run into situations where we have limited resources to work with. It is best to have someone you can partner with in terms of sharing creative vision, product, or even just PR. All these extension of our brand can be within our community- reach out !

Segun mi experiencia ,ser una empresa verde que recicla todos los materiales utilizados, sin generar residuos, nos ha resultado beneficioso

Explorar novos canais de venda, Use sua criatividade para explorar novos canais de venda que seus concorrentes ainda não estão explorando. Isso pode ser desde vendas online em plataformas específicas até parcerias com lojas físicas inovadoras.

Feedback e melhoria contínua: Use a criatividade para implementar processos de feedback dos clientes e melhorar continuamente seus produtos, serviços e estratégias de marketing. Isso demonstra um compromisso com a inovação e a excelência.