How can market research identify the most promising technologies for improving human health and safety?

1 Define your objectives

The first step in market research is to define your objectives and scope. What are the specific problems or goals that you want to address with technology? Who are your target customers and what are their characteristics and pain points? How do you measure the impact of technology on human health and safety? These questions will help you narrow down your focus and set clear criteria for evaluating different technologies.

2 Conduct secondary research

Secondary research is the process of collecting and analyzing existing data from various sources, such as reports, publications, databases, websites, and media. It can help you gain a general overview of the market, identify the current and emerging technologies, and understand the trends and drivers affecting human health and safety. Secondary research can also help you benchmark your competitors and learn from their best practices and mistakes.

3 Conduct primary research

Primary research is the process of collecting and analyzing new data from your target customers, such as surveys, interviews, focus groups, observations, and experiments. It can help you gain a deeper insight into their needs, preferences, and behaviors, as well as their attitudes and perceptions towards different technologies. Primary research can also help you test and validate your assumptions and hypotheses, and gather feedback and suggestions for improving your technology.

5 Prioritize and select the technologies

The final step in market research is to prioritize and select the most promising technologies for improving human health and safety. You can use various criteria and frameworks, such as feasibility, viability, desirability, scalability, sustainability, and impact. The goal is to compare and contrast the strengths and weaknesses of different technologies, and choose the ones that best fit your objectives, target customers, and market conditions.

Market research can help you identify and evaluate the most promising technologies for improving human health and safety. It can help you understand the needs, preferences, and behaviors of your target customers, as well as the opportunities and challenges in the market. By following these steps, you can use market research to assess the potential of different technologies for enhancing human well-being and reducing risks.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?