How can Sales Managers develop a strong network in their industry?

As a sales manager, you know that having a strong network in your industry can help you find new opportunities, learn from others, and build trust with your clients and partners. But how do you develop and maintain such a network, especially in a competitive and fast-changing environment? In this article, we'll share some tips and strategies to help you grow your professional connections and leverage them for your sales success.

1 Identify your goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve from your networking efforts. Do you want to expand your market knowledge, find potential leads, get referrals, or learn new skills? Having specific and realistic goals will help you focus your time and energy on the right contacts and activities. You can also use your goals to measure your progress and adjust your approach as needed.

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Louie Bernstein

LinkedIn Top Voice | INC 500 Winner | Founders: Spending too much time in sales which is costing other parts of your business? I can fix that because I've been where you are. Book an introductory call.
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Right here on LinkedIn there are several sales management groups. I belong to a few and have found them excellent places to meet people and build your network. There's also a public forum, Modern Sales Pros, that's very good, as well.

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2 Find relevant platforms

Once you have your goals in mind, you need to find the best platforms to connect with your target audience. Depending on your industry, you might use online or offline channels, or a combination of both. For example, you can join industry-specific groups on LinkedIn, attend trade shows and conferences, subscribe to newsletters and podcasts, or participate in webinars and workshops. The key is to find the platforms where your prospects, clients, and peers are active and engaged, and where you can add value and showcase your expertise.

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Fabrizio Bolognesi

AI adoption Evangelist | Driving multinational clients to Efficiency with Innovative IT & Telco solutions | 51% attitude, 49% skills
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The best strategy for sales managers to build a strong network in their industry is to actively engage in both virtual and on-site events. Virtual platforms like LinkedIn groups offer convenience and precision, allowing for networking on the go, whether during a commute or while waiting in line. These can significantly broaden your network with minimal effort. On the other hand, face-to-face events, though requiring more time and investment, provide valuable opportunities for in-depth interactions that build a solid foundation for relationships. In conclusion, blending these approaches not only diversifies your network but also allows for strengthening connections made online with personal encounters.

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3 Build relationships

Networking is not just about collecting contacts, it's about building relationships. You need to show genuine interest and curiosity in the people you meet, and offer them something of value in return. For example, you can share useful insights, resources, or feedback, introduce them to other relevant contacts, or support their projects and initiatives. You also need to follow up regularly and keep the conversation going, without being pushy or salesy. Remember, networking is a long-term process that requires patience and trust.

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4 Be consistent and visible

To develop a strong network in your industry, you need to be consistent and visible. You can't expect to make a lasting impression if you only show up once in a while, or if you disappear after making an initial contact. You need to maintain your presence and reputation by posting relevant content, commenting on others' posts, joining discussions, and attending events. You also need to update your profile and portfolio regularly, and showcase your achievements and successes. By being consistent and visible, you'll increase your credibility and influence in your industry.

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5 Seek feedback and improvement

Finally, you need to seek feedback and improvement from your network. Networking is not only about giving and receiving value, it's also about learning and growing. You can ask your contacts for honest and constructive feedback on your sales performance, skills, or strategies, and use it to improve your results. You can also seek mentorship, coaching, or advice from experts or peers who have more experience or knowledge than you. By seeking feedback and improvement, you'll show your willingness to learn and adapt, and you'll gain respect and loyalty from your network.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can Sales Managers develop a strong network in their industry?

1

2

3

4

5

6

1 Identify your goals

2 Find relevant platforms

3 Build relationships

4 Be consistent and visible

5 Seek feedback and improvement

6 Here’s what else to consider

Sales Management

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How can Sales Managers develop a strong network in their industry?

1

2

3

4

5

6

1 Identify your goals

2 Find relevant platforms

3 Build relationships

4 Be consistent and visible

5 Seek feedback and improvement

6 Here’s what else to consider

Sales Management

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