How can SMS surveys boost your lead generation and customer feedback?

1 Why use SMS surveys?

SMS surveys are a form of text message marketing that allows you to ask your audience questions and get instant responses. Unlike email or phone surveys, SMS surveys have higher open and response rates, as people tend to check their phones more frequently and reply faster. SMS surveys are also more cost-effective, as they do not require expensive software or hardware, and they can be easily integrated with your CRM system. SMS surveys are ideal for sales purposes, as they can help you qualify leads, segment your audience, follow up after a sale, and measure customer satisfaction.

2 How to create effective SMS surveys?

To create effective SMS surveys, you need to follow some best practices that will ensure your messages are clear, relevant, and engaging. Start with a catchy and personalized introduction that grabs the attention of your recipient and explains the purpose of your survey. Keep questions short and simple, using closed-ended questions that can be answered with a yes or no, a rating, or a multiple choice option. Limit the number of questions to 3-5 and respect your recipient's time and privacy by not sending too many or too frequent surveys. Finally, include a clear and compelling call to action that encourages your recipient to complete the survey and thank them for their participation.

3 How to use SMS surveys for lead generation?

SMS surveys can be a great way to generate more leads by capturing the contact information and preferences of potential customers. Entice your audience to opt-in to your SMS list by offering a free trial, discount, or gift in exchange for completing a survey. Furthermore, you can qualify your leads by asking questions that will help you determine their fit, readiness, and budget for your product or service. Additionally, you can segment your leads by asking questions that will help you categorize them into different groups based on their demographics, behavior, or feedback. This will make it easier to customize your marketing campaigns and messages to each segment.

4 How to use SMS surveys for customer feedback?

SMS surveys can help you collect customer feedback, allowing you to measure satisfaction, loyalty, and referrals. For instance, you can ask for ratings or reviews after a purchase, service, or support interaction to gauge customer happiness and identify areas for improvement. You can also ask for referrals or testimonials from satisfied customers to generate more word-of-mouth and social proof for your business. Furthermore, you can use SMS surveys to ask for feedback on new features, products, or services that you are launching or testing in order to validate your ideas and get suggestions from customers.

5 How to measure the results of SMS surveys?

SMS surveys can help you measure the results of your sales efforts by providing quantitative and qualitative data that can be used to improve performance and strategy. You should track the open and response rates of your surveys to evaluate message effectiveness and audience engagement. Analyzing answers and comments will give you insight into what your audience expects from your business, as well as how you can meet their expectations. Comparing survey results with sales goals and metrics will help you assess how surveys are impacting lead generation, conversion, retention, and revenue. SMS surveys offer an easy way to increase reach, engagement, and retention, while gaining valuable insights that will help grow sales and business.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?