How can social media blogging platforms help your business grow?

Social media blogging platforms are online spaces where individuals, businesses, and organizations can publish and share written content, often accompanied by multimedia elements such as images, videos, or infographics. These platforms serve as a medium for content creators to express their thoughts, share knowledge, and engage with a wider audience in a more informal and interactive manner.

Social media blogging platforms are a great way to engage your audience without driving them off the social media site they're starting on. We use LinkedIn articles frequently in our B2B social efforts as a way to distribute content that would normally live on our own blog in a native format to LinkedIn. While, of course, we'd love to drive the traffic to our own blog, we know that the algorithm isn't always friendly to linking out. By using LinkedIn articles as a social media blogging tool, we're able to distribute and promote content that reaches a wider audience than it would if we posted a link to the blog on our own channel.

these platforms provide a fantastic opportunity to showcase your expertise and establish thought leadership within your industry. By consistently sharing valuable and informative content, you can position your business as a go-to source for industry insights, ultimately enhancing your brand's credibility and trustworthiness.

Understand Platform Capabilities: Each social media blogging platform has its own unique features and capabilities. Research and understand the strengths and limitations of each platform in terms of content formats, engagement tools, and advertising options. For instance, if you plan to share long-form articles and in-depth industry insights, platforms like LinkedIn or Medium might be more appropriate. Alternatively, if visual content is a key part of your strategy, platforms like Instagram or Pinterest could be a better fit.

Choosing the right social media blogging platform for your biz? Here's the lowdown: 1. Know Your Audience: Insta's great for visuals, LinkedIn shines for B2B. 2. Content is King: Got videos? YouTube's your jam. Love writing? Medium or WordPress. 3. Engagement Matters: Check the platform's interaction style. X/Twitter for quick chats, Facebook fosters community vibes. 4. Budget Talks: Some platforms are free, others not so much. Plan accordingly. 5. Analytics Are Your BFF: Platforms with solid analytics help you understand what's working. Pick smart, post with heart, and watch your business chart!

Instagram: For visually-oriented content, especially images, and short videos, Instagram offers a highly engaging platform with a vast, active user base. It's especially effective for lifestyle brands, fashion, beauty, and visual storytelling. LinkedIn: As a professional networking platform, LinkedIn is ideal for sharing industry insights, thought leadership articles, and business-related content. Its robust publishing tools and B2B-focused audience make it a great choice for businesses targeting professionals and corporate clients.

If you're in B2B, LinkedIn articles are a great tool to publish blog style content with your followers. Whether you're posting as an individual or from your brand, it continues to be proven time and time again, that keeping people natively on LinkedIn provides a broader reach than linking out to your site. Some great uses of LinkedIn articles for your B2B audience are thought leadership pieces and insights specific to your business or line of work. We've also noticed that it's a great place to host core values and career-related content since LinkedIn is such a career-driven social platform. We post a quarterly wrap-up of our Employee Resource Group activities and will often share blog-style posts of our employee volunteer efforts.

One thing to keep in mind is that the blogging features native to most social media platforms may also see them being removed and thereby losing all the content you've published (e.g. Twitter shuttering Revue months after acquiring it, and Instagram recently announcing that Guides will be removed by end of 2023). It's always good to use more tradition and well-known blogging platforms like WordPress since no business can solely keep their presence on the network itself. Their goal is to direct people to their own offsite presence, and use social media as a means to keep an official presence.