How can you adjust your content strategy as your personal brand grows?

For content consistency, you have to answer the 'why' question first. Why are you posting? The answer should help your tribe solve a particular problem, and motivate them to take action. Then, you create pieces of content that are related to how, where, when, and why to solve that problem.

In the ever evolving world of building personal branding often we forget that we need to build a content to get into the shoes of personal branding. Content strategy plays a pivotal role in developing a strong platform for yourself online.

When I started building my personal brand, no one knew me. My focus was on building relationships and making my place in the LinkedIn feeds. I was posting content but that doesn't mean I was not consuming content for my conversion strategy. (you need to be proactive on LinkedIn) As you move forward in your LinkedIn journey You need to refresh your strategies and adjust your content according to your goals.

Construire et faire rayonner sa marque personnelle, c'est devenir son propre média.. C'est mettre en avant votre expertise, votre savoir-faire, votre personnalité grâce aux posts que vous allez créer. Vous travaillez sur votre autorité/légitimité Et vous devenez le talent dont on ne pourra se passer (si vous recherchez un job, si vous êtes indépendant, si vous êtes salarié ..). Ne vous privez pas de faire rayonner votre marque personnelle ✨

An unconventional approach to maintaining consistency in content could involve intentionally incorporating elements of surprise or unpredictability while staying true to your brand essence. This could mean periodically experimenting with different formats, tones, or styles within your established brand guidelines. Injecting occasional surprises or fresh perspectives can captivate your audience, keeping them engaged and intrigued while still recognizing your core brand identity. It's about balancing consistency with creative innovation to maintain interest and relevance.

In the tech industry, content frequency plays a pivotal role in maintaining an influential online presence. Consider a software development company aiming to establish thought leadership. Initially, a high content frequency may be beneficial to gain visibility. Regular blog posts, tutorials, and social media updates can attract a wider audience. However, as the brand matures, a more strategic approach is necessary. The key takeaway here is to align content frequency with evolving brand objectives. It's not just about consistently producing content but adapting to changing circumstances. Utilizing a content calendar allows the software company to plan releases, ensuring a balance between quantity and quality.

If you are building a personal brand, and you don't have some time of scheduler or automation posting system set up, you are doing yourself a disservice. Once you've determined your content frequency based on the platform – which is both art and science – set time on your calendar to bulk create your content for the week. Having your key content beats scheduled ahead of time for auto publishing saves you the hassle of having to try and develop content in the moment amidst of time-pressing things that may be on your plate (or...just procrastinating until it never happens). That said, with the big beats schedule, you still have the flexibility to create spontaneous / in-the-moment content for your audience, which only creates MORE value!

Increasing content frequency boosts your content game. When our audience grows, here's the deal: we don't have to choose between quantity and quality. Picture it as a treasure hunt – gather both dazzling jewels and sparkling gems. More content means more chances to shine, experiment, and discover that extraordinary gem. So, don't hesitate to create more – it's the way to find true quality!

📣 Strategic Content Sharing: Quality over Quantity 🚀 In the realm of content, frequency is paramount. Yet, the essence lies in delivering consistent, thoughtful content—sloppy and rushed posts won't cut it. Aim to keep your message at the forefront of your network's feeds. However, prioritizing quality over quantity is crucial. Rushing out content that falls short of your expected standard can be more detrimental than skipping a post for a day. Elevate your brand with purposeful, authentic content that resonates. 🌟✨ #ContentStrategy #QualityOverQuantity #BrandExcellence

Consider a fashion influencer navigating the dynamic landscape of social media. Initially, posting trendy outfit pictures might suffice. However, as the personal brand gains momentum, content quality becomes paramount. To stay relevant, the influencer must delve into audience preferences, crafting content that addresses fashion challenges or showcases unique styles. The key takeaway lies in the evolving nature of content quality. It's not static; it matures with your brand. This influencer must continually optimize content for SEO, ensuring discoverability, and prioritize readability and aesthetic design. Leveraging data and audience feedback becomes crucial to refining content strategies.

A successful professional personal brand is based on what you do and who you are + the kind of content your audience enjoys. As your brand grows, you should focus more on the numbers and pay close attention to what's resonating more with your audience. Just keep listening to cues and pivoting as and when needed to have a strong and well-connected audience.

Imagine a culinary influencer in the food industry. Initially, posting recipes might suffice, but as the brand expands, content diversity becomes a recipe for success. To engage a broader audience, the influencer experiments with various formats—blog posts, cooking videos, and even podcast interviews with renowned chefs. The key takeaway is the transformative power of content diversity. It's not just about what you say but how you say it and where. The culinary influencer strategically navigates multiple channels—social media, a dedicated website, and email newsletters—to amplify their reach. By exploring diverse content angles, from personal stories to industry trends, the influencer avoids monotony and resonates with different audience.

When delivering your content, it's critical to not just be a "one-note messenger." For example, if EVERY message you send to your audience is "hey buy this thing I'm selling," after a while people start ignoring you. In another example, if all your content is about memes and not about you, then how would your audience every have a substantial connection (and FANDOM) with you or your brand? Diversifying your content helps to showcase your multifaceted layers as a personal brand while also ensuring that the messages you want to give your audience will have the proper, meaningful impact upon delivery.

See this as a growth opportunity! Look at diverisfying the type of content you are creating and if you've not written a blog before, or made a video, then learn how to do it or work with someone who can support you in this space. With diverisfying your content, also look at days/times you are sharing it with your network and what platforms you are using. Create a content calendar and block out time to create the content, to support you staying on track with delivering the content. Also review the content you have shared and look at the engagement it has got, analytics can provide great insights into what has resonated with your audience or not as the case may be. Adjust your content approach as required.

Always go back to this question, "What is the purpose of building my personal brand?" The core purpose typically doesn't change but the tactical objectives may shift as you advance in your career. Your content should always be there to reinforce your journey and one way to think about it is treating social media like a thoughtful open journey. Capture your existing journey and use that to let others know who you are, what value you bring and to trust that you can deliver what you committed.

Our brands, like us, should continue to grow and evolve. The best examples I've seen of adjusting content as your brand grows are from brands who take the audience on the journey with them AS their brands evolve! Instead of "going dark" at "A" and then appearing on the other side some time later as "C", use the "content diversity" strategy to gradually bring your audience from A to B to C. That way, you decrease the risk of your audience being negatively surprised by your evolution, they feel even more invested and a part of your brand growth, AND you get additional content diversity ideas. Win-win!

The simplest and most obvious technique is not being used. Somehow the attitude has become ingrained that when it comes to communication, we try to be objective. But on social media, it works if we are subjective. I follow you and I follow your brand because I'm curious about what you think. If I wanted to read objective news, I would go to a news site. Storytelling is an effective method for building an emotional connection with the audience. Instead, share a story about why this initiative is important to us and how it relates to our company's values. This type of post not only promotes our event but also creates a deeper connection with the audience, showcasing our company's personality.

The ultimate goal of adjusting your content strategy as your personal brand grows is to ➠Reach wider audience, ➠Position as expert ➠Achieve personal branding goals Then here is what to concentrate, 1. Go deeper, show expertise 2. Collaborate with niche experts 3. Be consistent with brand identity 4. Listen to the audience, keep them engaged

As your brand grows, you may get busy and not have enough time to devote to content planning. You may decide to outsource the logistical elements of delivering your content. For authenticity, I recommend people still create their content and not fully outsource that aspect - it's a slippery slope to create content from your voice that you did not necessarily develop.