Last updated on Jul 25, 2024

How can you avoid personal bias when making recommendations?

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As a consultant, you are expected to provide objective and impartial advice to your clients, based on facts, data, and analysis. However, you are also a human being, with your own values, beliefs, preferences, and biases. These can influence how you perceive, interpret, and communicate information, and how you make recommendations. Personal bias can undermine your credibility, damage your reputation, and harm your client's interests. Therefore, it is essential to be aware of your potential biases and take steps to avoid them when making recommendations. Here are some tips to help you do that.

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