How can you build awareness of your nonprofit's mission among young people?

If you are with an older nonprofit that is used to older social media, you may not have a TikTok account or be uploading YouTube shorts. It's important to understand social media trends and research where the younger generation is spending their time.

1. What does “young” mean to your organization? 2. Where are they / how are they consuming content? 3. New Epsilon nonprofit research from the Abacus Cooperative shows that in 2022, Gen Z adults eclipsed both millennials and Gen X in donations per donor. 4. Retention marketing should be a MAJOR focus here to build meaningful relationships for recurring giving.

Connecting with young people for your nonprofit starts with really getting them. Dive into what they're into, where they hang out online, and what messages hit home. Whether it's Insta, TikTok, or other spots, meeting them there is key. After nearly a decade with the Norwegian Red Cross Youth, I've found it's all about chatting with them, not just talking at them!

You make a wonderful point, Coco Barrett. And, for those that do not understand the digital marketing options, reach out for help! It is important to learn all you can.

Dive into the world of memes, TikToks, and viral trends to really get what makes the youth tick. It's like being a social media detective, but instead of solving crimes, you're discovering what sparks joy and engagement among the younger crowd. Remember, it's not just about finding them; it's about understanding their language and what matters to them.

Tell your story in unconventional ways - go on podcasts where they demographic is, speak and visit at college campuses, partner with brands that also focus on a younger demographic

I have always imagined that my nonprofit's mission is the most epic story ever told. You've got heroes, challenges, triumphs—the works! Share your journey with a sprinkle of personal anecdotes, making it as captivating as a binge-worthy Netflix series. Your experiences add that special sauce, making the story relatable and unforgettable.

Drawing from my own experience, one of the most effective ways I've found to build awareness of our nonprofit's mission among young people is by sharing my story in a compelling and authentic manner. For instance, I often share anecdotes from my journey, such as how I started with just a handful of students and grew to serve thousands of individuals in need. By highlighting the impact of our programs through real-life success stories, I'm able to connect with young audiences on a personal level. Utilizing social media platforms allows me to reach them where they are, sharing engaging content like videos and testimonials that resonate with their experiences and aspirations.

Interviewing current supporters can be a superpower here. Ask your younger supporters questions like: 1. How would you describe our work to a friend? 2. Why did you get involved with our cause? 3. How do you prefer to stay updated on our work? 4. If you could wave a magic wand and create a better future, what would it look like? Not only will you get helpful ideas, but pay extra close attention to the language they use. Then use that language in your marketing and communications moving forward.

Turn your supporters into the stars of the show. Encourage them to share their own tales of involvement with your cause, like mini-celebrity endorsements but more heartfelt and genuine. It's like having your very own influencer squad, but way cooler because it's for a noble cause with real impact in the non profit operations.

Do not go in it alone. Team up with other groups or influencers who share a common goal. Think of it as forming your own superhero alliance, where each member brings their unique powers (audiences) to the table. It's all about pooling resources to amplify your message, like the Avengers, but for social good.

Infomation is power ! Equip the youth with knowledge and tools in a way that's as engaging as a viral dance challenge. Workshops, webinars, or even interactive social media campaigns can turn learning into an adventure. It's about making them feel like they're not just learning, but also leading the charge.

Treat your of your hard earn efforts like a high-score game where every piece of feedback helps you level up. Analyze what's hitting the mark and what's missing it, then tweak your strategy for maximum impact. It's a continuous quest for improvement, with each iteration getting you closer to your mission.

Including young people in an organization's governance fosters community connection, aligns the mission with youth, and brings fresh perspectives and innovative ideas to decision-making.