How can you build and maintain positive relationships with rights holders and licensors?

1 Know your needs

Before you approach a rights holder or licensor, you need to have a clear idea of what you want to do with their work. What is the scope, scale, and duration of your production? How much creative freedom do you need or want? How much can you afford to pay for the rights or license? Having a realistic and specific proposal will help you present your case and negotiate the best deal for both parties.

2 Do your research

Before you contact a rights holder or licensor, you should do some research on their background, reputation, and preferences. Who are they, what are their goals and values, and what are their previous or current projects? How do they usually grant or deny rights or licenses, and what are their typical terms and conditions? How do they communicate and respond to inquiries or requests? Knowing these details will help you tailor your approach and avoid potential pitfalls or misunderstandings.

3 Be respectful and professional

When you communicate with a rights holder or licensor, you should always be respectful and professional. Remember that they own or represent the work you want to use, and they have the right to say yes or no, or to impose certain restrictions or requirements. Be polite, courteous, and honest in your correspondence, and follow their instructions and guidelines. Don't make assumptions, demands, or promises that you can't keep. If you encounter any issues or conflicts, try to resolve them calmly and diplomatically.

4 Build trust and rapport

As you negotiate and collaborate with a rights holder or licensor, you should try to build trust and rapport with them. Show them that you value and respect their work, and that you share their vision and goals. Express your appreciation and gratitude for their cooperation and support. Keep them informed and updated on your progress and plans, and ask for their feedback or input if needed. Be open and responsive to their suggestions or concerns, and address them promptly and effectively.

5 Follow the agreement

Once you reach an agreement with a rights holder or licensor, you should follow it faithfully and diligently. Make sure you understand and comply with all the terms and conditions, such as the payment, duration, scope, attribution, and reporting of the rights or license. Don't make any changes or modifications to the work without their consent or approval. Don't violate or infringe on their intellectual property or contractual rights. If you have any questions or doubts, consult them before you act.

6 Maintain the relationship

Even after your production is over, you should maintain the relationship with the rights holder or licensor. Thank them for their collaboration and contribution, and share the results and feedback of your production with them. Keep in touch with them regularly, and let them know if you have any future plans or projects that involve their work. Be supportive and respectful of their ongoing or new works, and recommend or refer them to others who may be interested in their work.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?