How can you choose which product updates to communicate to customers?

As a sales development representative, you need to keep your customers informed and engaged with your product. But how do you decide which product updates to communicate to them, and how often? In this article, we'll share some tips on how to choose and deliver relevant and valuable product updates to your customers, without overwhelming or annoying them.

1 Know your customer segments

Different customers may have different needs, preferences, and pain points when it comes to your product. Therefore, you should segment your customers based on criteria such as industry, size, use case, feature adoption, or feedback. This way, you can tailor your product update messages to each segment, and highlight the benefits and value that are most relevant to them. For example, you can focus on how a new feature solves a specific problem for a segment, or how an improvement enhances their existing workflow.

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Jerry Wan

IVD Rapid Test & Uncut Sheet Vendor | Export Director @Meibao Bio | IVDR CE, ISO13485, FSC Certified 💎 | 15+yr Exp 🚀 | Helped 20+Clients be Top 10 Distributor 📈 | OEM & PLM Expert🥇 | Driving IVD Rapid Test success 🌍
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Start by understanding your customers' needs, preferences, and pain points. Identify the features or enhancements that are most likely to resonate with them and address their challenges.

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Keith Jones

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Understanding the diverse needs and preferences of your customer base is crucial. Take the time to segment your customers based on factors like demographics, behavior, and usage patterns. This way, you can tailor your product update communications to resonate with each segment effectively. Personally, in my previous role, I found that conducting surveys, analyzing feedback, and monitoring user data helped me gain insights into our different customer segments. 🚶♂️✨ Follow Me for exciting updates and engaging content! Let's connect and explore the journey together! 🌐📈 #FollowMe #ConnectWithMe

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2 Prioritize your product updates

Not all product updates are equally important or impactful for your customers. Some may be minor bug fixes or cosmetic changes, while others may be major new features or enhancements. You should prioritize your product updates based on how they affect your customers' goals, satisfaction, and loyalty. For example, you can use a framework such as RICE (Reach, Impact, Confidence, Effort) to score and rank your product updates based on their potential value and effort. Then, you can focus on communicating the ones that have the highest RICE score to your customers.

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3 Choose your communication channels

There are many ways to communicate product updates to your customers, such as email, in-app notifications, social media, blog posts, webinars, or phone calls. However, not all channels are equally effective or appropriate for every product update or customer segment. You should choose your communication channels based on factors such as urgency, frequency, personalization, and feedback. For example, you can use email or in-app notifications for regular or minor product updates, social media or blog posts for general or major product updates, webinars or phone calls for complex or customized product updates.

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Keith Jones

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Selecting the right channels to communicate your product updates is essential for reaching your audience effectively. Consider where your customers are most active and engaged, whether it's through email newsletters, in-app notifications, social media, or your website. In my experience, experimenting with different channels and analyzing engagement metrics helped us determine the most effective channels for our audience. 🚶♂️✨ Follow Me for exciting updates and engaging content! Let's connect and explore the journey together! 🌐📈 #FollowMe #ConnectWithMe

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4 Craft your message

Once you have chosen your customer segments, product updates, and communication channels, you need to craft your message. Your message should be clear, concise, and compelling. You should avoid using jargon, technical terms, or vague statements. Instead, you should use simple language, concrete examples, and emotional triggers. You should also include a clear call to action, such as inviting your customers to try the new feature, give feedback, or book a demo. Your message should convey the value and benefit of the product update for your customers, and how it helps them achieve their desired outcomes.

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5 Measure your results

Finally, you should measure the results of your product update communication. You should track metrics such as open rate, click rate, engagement rate, feature adoption rate, retention rate, or customer satisfaction. You should also collect feedback from your customers, such as surveys, reviews, or testimonials. These data will help you evaluate the effectiveness and impact of your product update communication, and identify areas for improvement. You should also use these data to inform your future product update communication strategies, and optimize them based on your customers' needs and preferences.

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Keith Jones

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It's essential to track the effectiveness of your product update communications to understand what's working and what's not. Monitor metrics such as open rates, click-through rates, and customer feedback to gauge the impact of your communications. This data can help you refine your approach for future updates. Personally, I regularly reviewed analytics to assess the performance of our communications and iterated based on the insights gained. 🚶♂️✨ Follow Me for exciting updates and engaging content! Let's connect and explore the journey together! 🌐📈 #FollowMe #ConnectWithMe

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Blessing Chika Mezie

Helping Businesses with Versatile Excellence: Customer Service | Virtual Assistance | Sales | Marketing | Lead Generation | Cold Calling | Email Marketing
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It's important to consider a few things when choosing which product updates to communicate to buyers. First, it's important to consider the impact of the update on the buyer's experience. Is it a major improvement that will significantly change how they use the product? Or is it a smaller change that may not be as relevant to them? Second, it's important to consider the buyer's needs and interests. What are their pain points and how can the update help address them? it's also important to consider the buyer's familiarity with the product. Have they been using it for a while and are familiar with the current features, or are they new to the product?This can affect how much context they need when learning about a new update.

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Keith Jones

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In addition to the above steps, consider factors like timing (e.g., when to communicate updates for maximum impact), localization (if you have a global customer base), and maintaining consistency in your messaging across all touchpoints. By taking a holistic approach and continually refining your communication strategy, you can ensure that your product updates effectively resonate with and benefit your customers. 🚶♂️✨ Follow Me for exciting updates and engaging content! Let's connect and explore the journey together! 🌐📈 #FollowMe #ConnectWithMe

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How can you choose which product updates to communicate to customers?

1

2

3

4

5

6

1 Know your customer segments

2 Prioritize your product updates

3 Choose your communication channels

4 Craft your message

5 Measure your results

6 Here’s what else to consider

Sales Development

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How can you choose which product updates to communicate to customers?

1

2

3

4

5

6

1 Know your customer segments

2 Prioritize your product updates

3 Choose your communication channels

4 Craft your message

5 Measure your results

6 Here’s what else to consider

Sales Development

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Thanks for your feedback

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