How can you communicate effectively with Japanese partners?

1 Research your partners

Before you start communicating with your Japanese partners, do some research on their background, industry, and goals. This will help you tailor your message, avoid misunderstandings, and show your interest and respect. You can use online sources, such as their website, social media, or news articles, or ask for referrals from mutual contacts. You can also prepare some questions to learn more about them and their needs.

2 Use formal language

When communicating with your Japanese partners, use formal language and avoid slang, jokes, or sarcasm. Japanese is a complex and nuanced language, where different levels of politeness and honorifics are used depending on the context and the relationship. If you are not fluent in Japanese, use a professional interpreter or translator, and avoid using online tools, which may not capture the subtleties and nuances of the language. You can also learn some basic phrases and greetings in Japanese, such as "konnichiwa" (hello), "arigatou gozaimasu" (thank you), and "sumimasen" (excuse me), to show your appreciation and respect.

3 Follow the etiquette

When communicating with your Japanese partners, follow the etiquette and norms of their culture. For example, when exchanging business cards, use both hands, bow slightly, and read the card carefully before putting it away. When meeting in person, dress conservatively, greet with a bow or a handshake, and wait for your host to guide you to your seat. When emailing or calling, use the appropriate salutations, titles, and endings, and avoid being too direct or casual. When negotiating or discussing, avoid confrontation, criticism, or pressure, and be patient and flexible.

4 Build trust and rapport

Communicating effectively with your Japanese partners is not only about exchanging information, but also about building trust and rapport. Japanese people value long-term relationships, loyalty, and sincerity, and they may take time to get to know you and your company before making a decision. You can build trust and rapport by showing your commitment, reliability, and consistency, and by sharing some personal information, such as your hobbies, family, or travel experiences. You can also show your interest and respect by asking questions, listening attentively, and giving feedback.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?