How can you create engaging content that's free of errors?

Some common errors I have seen are: -Non-uniform tone throughout the blog. -Not providing the exact information in the blog -Beating around the bush by writing irrelevant content Failing to understand the audience and the brand is the core reason for this.

I like how this is the first point. This is more important at the editing and proofreading stage than writing. That's why proofreaders have more experience in a field than writers do. Anyway, the point is - a word a writer feels isn't a good fit for a particular topic may just be the right one to evoke a particular emotion. Therefore, it's important to read the text keeping in mind who you are writing for and how they are to respond. It is a time-consuming and difficult task that's why you should never write and edit in one setting.

Unlocking the power of effective communication begins with a profound understanding of your audience. It's more than just demographics; it's about delving into the nuances of their preferences, challenges, and aspirations. Tailoring your message to resonate with their unique perspective not only captures attention but also fosters a deeper connection. This connection is the bedrock of trust, signaling to your audience that you've taken the time to truly 'know' them. In doing so, you don't just communicate; you create impactful experiences that linger in the minds of your audience, leaving an indelible mark."

Several common errors hinder the creation of engaging content and one of them is- Overpromotional Content. Constantly pushing products or services without providing genuine value or informative content can alienate audiences. Content should educate, entertain, or solve problems, not just sell.

Sometimes the use of industry jargon is important and your blog won't resonate as much with your audience if you don't use them. That's why it is important to understand your ideal readers. For example, if you're writing to professionals in the legal field, you wouldn't seem like an industry expert if you don't use law-related terms. Understand your target audience and write to them.

To engage the audience, the way you portray your content should be neat and professional. That's why planning the structure is highly important. By structure, it's not merely the title and headings I mean, but also what you are going to explain under each heading and how are gonna do that. This can also get tackle the writer's blog to an extent.

Structured thinking is key in product management. Aligning a clear structure with the end-user in mind ensures that every feature or service implemented addresses real customer pain points, much like my past CRM strategies.

Creating structured content doesn't just mean subheads and bullet points. It also means allowing for a logical progression of thought. So, after your introduction where you're hooking your reader in with a primary benefit and what the piece is about, consider each step of the product you're writing about. Using the natural progression of the product, service or whatever the topic is helps to prevent haphazard or rambling content. This approach keeps the content fluid, allowing it to flow naturally from one step to another. Then you can wow your readers with your conclusion - the primary benefit. And end with a killer CTA (Call to Action).

Para mim, estrutura depende da definição do canal. Cada canal vai precisar de uma estrutura diferente. Um texto excelente para alcançar seu público em determinada rede social pode ter péssimo desempenho em um blog, newsletter ou apenas outra rede social, em que o comportamento do leitor é diferente.

A well-structured plan forms the backbone of engaging and error-free content. Outline your key points, organize your thoughts logically, and create a clear flow of ideas. This will prevent rambling, ensure that your message is conveyed effectively, and make your content easier to digest.

👉 Clarity = Better engagement! Remember this: people are no longer habitual at reading long posts. They want quick information! Hence, you must write content that is very clear and easy to read and understand. Here's what to do; ✅ Write clear and concise sentence ✅ Add bullets, bold and emojis ✅ Make the sentences scrollable, not readable ✅ Active voice, No jargon, Filler words, etc. PS: Always get feedback once you're done writing.

I follow the 4C principle. 1) Concise - Make the content as crisp as possible 2) Clear - Avoid jargon and complicated sentences 3) Comprehensible - Make the content easy to understand by using simple words and adding images as crutches. 4) Credible - Add data, social proof etc to back your claims.

One of the most valuable lessons that I have learnt in journalism is to be succinct. Which is reinforcing the point that communication doesn't have to be basic, but simple and clear. There is no communication if meaning is not transferred. The essence of you creating content is to reach your audience, and you don't want to lose them by communicating vaguely. We tend to question our own competences when we have to share our gifts and talents with the world. Remember that none can be you better than you. Don't pretend to be something that you are ; sell authenticity through your content, with clarity and simplicity.

This is the key to health communication and the creation of health content: knowing how to transform scientific studies and complex scientific knowledge into clear and understandable messages for the general population, patients, and users. For me, the keys are: to fragment the information, use understandable language, use everyday examples and stories to improve understanding, introduce a few concise ideas, plan in advance what we are going to say, and support the information with scientific evidence.

As with any other writing, it’s the hook that keeps your audience reading, BUT along side that is accuracy. Don’t sacrifice facts for flounce. You can still craft a hook that grabs the reader by the face, but also gives them substantive information.

Get two email addresses and send it from one to the other. Pressing “send” always makes you see things you might have missed the first time.

Tenho usado as inteligências artificiais como ferramentas de apoio na produção de conteúdos. O ChatGPT, por exemplo, é um excelente revisor de texto. Claro, você precisa saber dar os comandos certos para evitar que a IA "alucine" (termo usado entre os especialistas da tecnologia), mas o resultado é satisfatório. No meu caso, eu costumo pedir: "Corrija eventuais erros gramaticais no seguinte texto, mantendo um tom profissional e jornalistico. Evite repetições de palavras". O detalhe do "tom de voz" é essencial para evitar os delírios da IA, que normalmente adiciona adjetivos ridículos no conteúdo.

Utilizing tools effectively is part of product management's DNA. In my experience with digital marketing and quality control, leveraging the right tools has been instrumental in driving measurable results.

You can use Grammarly or ChatGPT to assist with the editing process. I’m addition to looking for errors in spelling or punctuation, be on the lookout for word repetition and areas where you can change passive voice to active voice.

I use a text-to-speech program to read what I've written out loud. Since it's not me reading it, I catch errors I might have been blind to or overlooked. Word has one built in that's been really helpful.

When seeking feedback, tap reviewers who represent different perspectives on the topic at hand. They will help you assess your content through multiple lenses. And this will help you close gaps, iron out wrinkles, and address issues you may not have considered. To this end… also engage sensitivity readers to ensure your content is inclusive and free of problematic language. Not only when writing about human rights issues, but anything and everything.

Feedback has been integral to my professional growth and success. Whether it's CRM or real estate management, iterative feedback has been critical in refining strategies and achieving desired outcomes.

As much feedback is an integral process to any content strategy, it is also important to set some mutually agreed terms. Pre-decided terms like timelines to review and share revised versions, structured way of giving feedback in written format and the POC who will have the final say in case of a large team are pivotal. Otherwise this will be an ongoing endeavour losing everybody's time.

I never publish anything without a proper revision from anyone. It's like, that content is your 'baby' and it's hard for me to see the flaws, which an external pair of eyes will easily spot. In the same context, I always ask my team members to revise my text, and also to see their papers before sending it forward. This process has to be seen as a team effort for the best result, always!

Ter colegas que deem feedback é sempre fundamental. Mas é preciso que hajam pessoas com pensamento estratégico para revisar. Que consigam entender que impacto um ou outro conteúdo terá no interesse do público e eventual captura de demanda para o seu produto ou serviço. Uma coisa é certa: é preciso ter a mente aberta para aceitar críticas e sugestões e, às vezes, abandonar um conteúdo que não vá gerar o resultado esperado pelo marketing.

My main advice here is to let your content marinate — for more than a day if possible, but at least overnight. When you’ve been pouring yourself into writing a piece for hours, you’re too closely connected to every jot and tittle to turn right around and be an impartial editor. So let your work sit, and come back to it with a fresh brain.

Plan for more: Polished content requires more than one person and more than one round of revision. Start by proofreading your work before handing it off for review. If you run the spell check, then the editor has more time to review the content deeply instead of spending time on basic proofreading. When there are many changes, resolve them and review the doc once more to ensure no errors have been added, such as extra spaces or missing punctuation that wasn't visible with Tracked Changes or other editing marks. It's not much extra work: only a few more minutes for, say, a blog post. The self-review step adds little time to your workflow. Giving the editor a more polished document lets them fine tune and truly perfect your message.

Once your content is complete, check it yourself for errors. If it's written content, read it out loud to yourself - you'd be surprised how effective this is as a technique not just for catching typos, but improving readability and flow in general. Once you're satisfied with how your content reads, as an optional bonus, consider passing it to a colleague for a "vibes check". See if it resonates with them in the way you hope it will with your audience.

Make sure all stakeholders, contributors, and expert reviewers have weighed in BEFORE you send your content for a final copyedit.

There is such a thing as human error and writing blindness, which is why I always employ a grammar and punctuation checker tool to give my writing the final scan and edit. My personal favorite is Grammarly, which is accessible on many different pages and documents. I'm also not afraid to ask for feedback from multiple parties to ensure content looks good from a graphical side, technical side, and marketing side. To create engaging, error-free content, it takes a village 🏡🤓

You can never really guarantee that you will publish content that is free from errors. It’s good to know which errors you can live with, but have a policy and plan ready to spring into action if you publish something with a significant error.

To make sure this process goes smoothly and efficiently, you should create a check list for each step. Even when you do this as a habit, sometimes, check the list to see if you miss any important tasks. Also, clarify your goal for each content to determine how to measure its performance. Thanks to that, you can keep track of your content to optimize engaging ones.

Create an irresistible title bursting with lively words, pair it with a stunning HD image featuring real people. Kick off with a captivating opener, strategically sprinkle gaps to lure readers in. Keep the body engaging with a snappy, story-packed narrative—aim for a quick 3-minute read. Wrap it up with an ending that leaves a smile, delivering that feel-good factor.

If an error is made, which is honestly unavoidable, it is always good to acknowledge the error and go directly to the solution or provide the right information. Do not let your errors marinate too long as every second, different consumers see what you have put out.

My secret tip: complete your writing a couple of days before the deadline (if the turnaround time allows) leave it and work on something else, then come back to after a day or two and read it again. You’ll catch errors that you might’ve missed before and will also get better ideas to add to your content. I always do this to ensure I’m sending out the best piece of writing that I can possibly deliver:)