How can you create a sense of ownership and impact with your design ideas?

1 Understand the problem

Before you present your design ideas, you need to understand the problem you are trying to solve, and the context and goals of your audience. This will help you tailor your pitch to their needs, expectations, and preferences. You can use various methods to research and define the problem, such as interviews, surveys, personas, user journeys, and problem statements. By showing that you have a deep understanding of the problem, you will build trust and credibility with your audience, and show them that you care about their challenges and aspirations.

2 Frame the solution

Once you have defined the problem, you need to frame your design solution in a way that highlights its benefits, impact, and feasibility. You can use various tools and techniques to communicate your design solution, such as sketches, wireframes, prototypes, mockups, and storyboards. You should also explain the rationale behind your design decisions, and how they align with the user needs, business goals, and design principles. By framing your design solution, you will show your audience how your ideas can solve their problem, and what value and outcomes they can expect from them.

4 Address the risks

No design solution is perfect, and there are always some risks and uncertainties involved. You should anticipate and address the potential risks and challenges that your design solution might face, such as technical limitations, ethical dilemmas, user resistance, or market competition. You should also propose some ways to mitigate or overcome these risks, such as testing, iterating, collaborating, or learning. By addressing the risks, you will show your audience that you are realistic and prepared, and that you can handle the complexity and ambiguity of design.

5 Emphasize the impact

Finally, you should emphasize the impact of your design solution, not only on the immediate problem, but also on the bigger picture and the long-term vision. You should show your audience how your design solution can make a positive difference in the lives of the users, the society, and the environment. You should also explain how your design solution reflects and supports the values and ethics of your audience, and how it aligns with their mission and purpose. By emphasizing the impact, you will show your audience that your design ideas are not only functional and desirable, but also meaningful and responsible.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?