How can you create a storyboard that perfectly matches your client's brand?

1 Know the brand

Before you start sketching your storyboard, you need to understand the brand you're working for. What are their values, their vision, their personality, and their tone of voice? How do they communicate with their audience, and what do they want to achieve with their media production? You can research their website, their social media, their previous projects, and their competitors to get a sense of their brand identity. You can also ask them to provide you with their brand guidelines, their target audience, and their expectations for the project.

2 Choose the style

Once you have a clear idea of the brand, you can choose the style of your storyboard. The style refers to the level of detail, the format, and the aesthetics of your sketches. For example, you can use simple stick figures or more realistic drawings, you can use black and white or color, you can use digital or paper tools, and you can use different shapes and sizes for your frames. The style should match the brand's image and the type of media production you're creating. For instance, if you're working for a fun and playful brand, you might want to use bright colors and expressive characters. If you're working for a serious and professional brand, you might want to use more realistic and minimalistic sketches.

3 Define the structure

The structure of your storyboard is the way you organize your frames and scenes to tell your story. The structure should match the brand's message and the purpose of your media production. For example, if you're creating a promotional video, you might want to use a classic structure with a hook, a problem, a solution, and a call to action. If you're creating an educational podcast, you might want to use a modular structure with an introduction, a main topic, and a summary. The structure should also match the length and the format of your media production. For instance, if you're creating a short and catchy video for social media, you might want to use fewer frames and faster transitions. If you're creating a longer and more informative podcast for a website, you might want to use more frames and slower transitions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?