How can you design a retail sales dashboard that scales for growth?

1 Define your objectives

Before you start creating your dashboard, you need to have a clear idea of what you want to achieve with it. What are your main business goals and key performance indicators (KPIs)? Who are your target audience and stakeholders? How often do you need to update and review your dashboard? These questions will help you narrow down the scope and purpose of your dashboard and avoid cluttering it with irrelevant or redundant information.

2 Choose the right metrics

Once you have your objectives, you need to select the metrics that will measure your progress and performance. These metrics should be aligned with your goals, relevant to your audience, and actionable. For example, if your goal is to increase customer loyalty, you might want to track metrics such as repeat purchase rate, customer lifetime value, and net promoter score. You should also choose metrics that are easy to understand, compare, and communicate, such as ratios, percentages, and averages.

4 Organize your layout

The layout of your dashboard is also important for creating a good user experience and a coherent story. You should organize your dashboard in a logical and intuitive way, using sections, grids, and white space. You should also prioritize the most important and actionable metrics and place them at the top or left of your dashboard, following the natural reading order. You should also group related metrics together and use consistent fonts, sizes, and styles.